Twitter was a huge source of news this week. On Monday, #CallMeCaitlyn broke President Obama’s record by gaining one million followers in just over four hours. After that, Twitter took a run for #NationalRunningDay, cleaned up its act for #WorldEnvironmentDay, and had a delicious finish with #NationalDonutDay.
For most people, Friday is the best workday, but this week #NationalDonutDay made Friday even better after the largest donut chain in the U.S., Dunkin’ Donuts, began the day with a special offer: a free donut with any beverage purchase.
— Dunkin’ Donuts (@DunkinDonuts) June 5, 2015
Other brands had a lot to say about donuts as well. Bath & Body Works encouraged fans to check out its cinnamon sugar donut candle.
— Bath & Body Works (@bathbodyworks) June 5, 2015
Skype took a more innovative approach with a Vine video clip and a play on the word “donut”.
— Skype (@Skype) June 5, 2015
NASA also jumped onto the donut bandwagon with a cute, geeky post.
— NASA (@NASA) June 5, 2015
Kmart, however, seemed a little lazy by simply shouting out “Happy #NationalDonutDay,” accompanied with a low-resolution image.
— Kmart (@Kmart) June 5, 2015
Twitter also went green on Friday for #WorldEnvironmentDay. Coca-Cola initiated an eco-friendly campaign, encouraging fans to participate with the hashtag #Icare4Environment
— Coca-Cola (@CocaCola) June 5, 2015
In conjunction with #WorldEnvironmentDay, Amazon provided online a wide range of organic food, as well as solar and wind powered products.
— Amazon.in (@amazonIN) June 5, 2015
Also in favor of going green, IKEA promoted a healthy and sustainable lifestyle.
— IKEA USA (@IKEAUSA) June 5, 2015
On Wednesday, Twitter went for a run with many brands.
Athletic equipment brand ASICS celebrated #NationalRunningDay by giving away shoes.
— ASICS America (@ASICSamerica) June 3, 2015
Fitbit was smart to leverage user-generated content.
— Fitbit (@fitbit) June 3, 2015
Twitter also lit up in celebration of @Caitlyn_Jenner’s debut earlier this week. After gaining more than a million followers in around four hours, Jenner broke Twitter records and trans rights barriers.
— VANITY FAIR (@VanityFair) June 1, 2015
— GuinnessWorldRecords (@GWR) June 1, 2015
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