This week Twitter was riddled with technology innovations at the 2016 International Consumer Electronics Show (CES), as well as discussions on the platform’s plans to go beyond its 140-character limit.
#Fitness and #Wearables were amongst the biggest themes at the show and Under Armour rode the wave. The brand revealed a partnership with IBM, where it will use its artificial intelligence platform Watson to power its fitness and health apps. Under Armour certainly got some “respect” on Twitter in return.
— Under Armour (@UnderArmour) January 5, 2016
— IBM (@IBM) January 7, 2016
In another announcement, GoPro unveiled its plans to work with YouTube in a virtual reality (VR) initiative. If it all goes to plan and the two companies collaborate well on a consumer-grade VR camera that’s easy to use, VR could become more commonplace and further revolutionize the industry.
— girlwithOUTcancer (@theequeendi) January 6, 2016
T-Mobile also had some good news to share – the company bought the naming rights to the $375 million arena in Las Vegas, meaning it has a new arena to play in.
Welcome to T-Mobile Arena. The best seats in Las Vegas are now yours. pic.twitter.com/NTdhb1HFxI
— T-Mobile (@TMobile) January 7, 2016
But that announcement soon turned somewhat sour when the company’s chief executive (CEO) John Legere set off on a Twitter firestorm in response to a question tweeted to him by non-profit Electronic Frontier Foundation (EFF). Asking whether T-Mobile’s Binge On unlimited video service altered or limited the bandwidth of video streams, Legere’s response left a lot to be desired: “Who the fuck are you EFF, why are you stirring up so much trouble, and who pays you?”
— John Legere (@JohnLegere) January 7, 2016
It’s going to be a fun weekend for T-Mobile’s PR team… not!
My sympathies for the poor lobbyists and PR team at T-Mobile who have to clean up the mess caused by their CEO's unhinged rant on Twitter.
— Christopher Soghoian (@csoghoian) January 7, 2016
CES aside, rumors have it that Twitter is considering the expansion of its 140-character limit to 10,000. The platform’s CEO Jack Dorsey didn’t give a definitive answer in his tweet about whether the little dicky-bird’s words are true, hinting that Twitter is likely to change its word count.
— Jack (@jack) January 5, 2016
Many brands and individual users are not happy with this potential change. Some argued that Twitter could lose its identity with the removal of 140-character limit, suggesting that the platform should keep this beloved gamification element.
U.K. soccer club Manchester United and video hosting service Vevo are among those opponents.
— Manchester United (@MUFC_today) January 6, 2016
The below tweet from Vevo mocks Twitter’s strategy, gathering 1,311 favorites, 1,106 retweets and 23 replies, according to Unmetric.
On a bobbley note, many professional sports teams celebrated National Bobblehead Day this week. It’s a weird random holiday and we don’t know how the hashtag #NationalBobbleheadDay took off on social. But let’s celebrate by looking at a few funny bobblehead tweets from Major League Baseball, New York Yankees and The National Basketball Association.
These sports organizations seem to have a knack for video and influencer marketing. (What is your favorite bobblehead by the way? We love Charles Barkley!).
— MLB (@MLB) January 7, 2016
— New York Yankees (@Yankees) January 7, 2016
— NBA on TNT (@NBAonTNT) January 7, 2016
What are some of the major developments that are likely to shape multi-channel marketing in 2017?
So what makes content go viral? And what makes people participate in these phenomena?
Retailer Tops Unruly’s Annual Top 20; List Features Creatives From 10 Different Countries
Brands have been upping their investments in new ad products from popular social media services, but are they getting their money's worth?