SocialSocial MediaTweets of the Week: Tinder Meltdown and #HappyWomensDay Fail

Tweets of the Week: Tinder Meltdown and #HappyWomensDay Fail

After a Vanity Fair article suggested that Tinder is contributing to "hookup culture," the brand created a very public fuss. Meanwhile, Bic managed to accidentally insult women yet again.

This week was a dramatic one for Twitter after Bic began the week by insulting women, Tinder publicly defended its status as a legit dating app, and JCPenney came to the rescue with a slew of well-timed compliments. 

You would think Bic learned its lesson after the Amazon “Bic for Her” fiasco, but alas, someone at the brand thought it was a good idea to celebrate women in South Africa by encouraging them to “Think Like a Man.” Predictably, the brand gained international press for its bad judgment. 

After Vanity Fair, published a piece blaming Tinder for Millinneal commitment-phobia, Tinder fired back in an ill-advised, 30 Tweet social media rant that some are suggesting was a well-timed PR stunt.

Related Articles

How can I tell if my social media strategy is generating results?

Social Media How can I tell if my social media strategy is generating results?

7m Tereza Litsa
Seeing the trees for the forest with paid social

Social & Community Seeing the trees for the forest with paid social

9m Mike O'Brien
QQ: The biggest digital platform you've never heard of

Asia QQ: The biggest digital platform you've never heard of

9m Carrie Law
What is rapid-response marketing and how should brands use it?

Campaigns What is rapid-response marketing and how should brands use it?

12m Al Roberts
Which social media networking sites should brands keep an eye on?

Social Which social media networking sites should brands keep an eye on?

12m Tereza Litsa
Meeker's Internet Trends Report: How social media affects customer support

Social Meeker's Internet Trends Report: How social media affects customer support

1y Tereza Litsa
Four lessons for creating a joined-up social strategy

Social Integration Four lessons for creating a joined-up social strategy

1y Linus Gregoriadis
How to measure the ROI of social media campaigns

Analytics How to measure the ROI of social media campaigns

1y Tereza Litsa