This week was a dramatic one for Twitter after Bic began the week by insulting women, Tinder publicly defended its status as a legit dating app, and JCPenney came to the rescue with a slew of well-timed compliments.
You would think Bic learned its lesson after the Amazon “Bic for Her” fiasco, but alas, someone at the brand thought it was a good idea to celebrate women in South Africa by encouraging them to “Think Like a Man.” Predictably, the brand gained international press for its bad judgment.
what fresh hell is this pic.twitter.com/KctXjvWAHp
— Caroline CriadoPerez (@CCriadoPerez) August 11, 2015
After Vanity Fair, published a piece blaming Tinder for Millinneal commitment-phobia, Tinder fired back in an ill-advised, 30 Tweet social media rant that some are suggesting was a well-timed PR stunt.
It’s disappointing that @VanityFair thought that the tiny number of people you found for your article represent our entire global userbase
This month saw the release of the handbook: Going global with Facebook. It’s a useful body of research for budding social media marketers ... read more
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