Thailand's bombing tragedy led the week on Twitter, divorce lawyers were a central theme of the Ashley Madison leaks, and #WorldPhotographyDay gave the Twitter community much to celebrate in beautiful pictures.
A bomb killing 20 people Monday at the Erawan Shrine, a popular Bangkok tourist site, was reported on Twitter within moments of the blast. News channels were the predominant source of Tweets, using images, short video and GIFs to report on the event in real time. Hashtags trending around the explosion included #Bangkok, #PrayForBangkok, #PrayBangkok and #PrayForThailand.
Brands across Asia generally steered clear of the tragedy. Those that did choose to tweet on the topic, such as Yamaha Indonesia, kept it simple and empathetic.
Deepest condolences to families&friends of victims who involved in the bomb tragedy #PrayForBangkok #PrayForThailand pic.twitter.com/A949YK3EUE
— Yamaha Indonesia (@YamahaIndonesia) August 20, 2015
Bangkok Hospital used Twitter to push for a blood donation drive with this tweet that linked back to a Facebook page.
“Every blood donor is a Hero” https://t.co/k5SEfDVp9k #prayforbangkok pic.twitter.com/oxIpNhtihX
— Bangkok Hospital (@BangkokHospital) August 17, 2015
#AshleyMadisonHacks was another trending topic this week, after hackers released 9.7 gigabytes of data stolen from AshleyMadison.com. The data included the names, addresses and sexual desires of the cheating site’s more-than-30 million global users. Brands were reluctant to post on the topic, but users had a field day anticipating the windfalls for divorce lawyers. This particular GIF generated more than 500 retweets.
Divorce lawyers everywhere #ashleymadisonhack pic.twitter.com/iaK1ho8Hac
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceQQ is one of the biggest social media platforms in the world, but chances are that you've never come across it. What is QQ, and why is it so unknown o...
View articleLast week, PageFair released its 2017 Adblock Report, and the news was not good for publishers and advertisers. Read More...
View articleNurcin Erdogan Loeffler, head of strategy and innovation, Vizeum China, outlines the seven ways businesses can future proof their digital strategies. ...
View articleTwitter and Facebook are becoming more popular in Asia, but marketers operating in the region need to be aware of the many other made-for-Asia social ...
View articleChina is a world leader when it comes to social commerce. Here, JD.com's Joey Bian outlines how cosmetic giant SK-II blended data from two of China's ...
View articleOn September 9, Alibaba will add a 24-hour wine and spirit online shopping spree to its existing stable of popular consumer festivals. The new event h...
View articleAmerican Apparel's chief digital officer discussed the future of retail, the importance of delivering value to the consumer, and strategies for an IoT...
View articleWith so many bloggers and blog posts storming in every day, it is hard to stand out. The secret to creating an outstanding blog is to cultivate a comm...
View article