SocialSocial MediaTwitter Adds Cards Analytics to Brands Courtship Arsenal

Twitter Adds Cards Analytics to Brands Courtship Arsenal

In a move that furthers its courtship of brands, Twitter is rolling out Analytics for Twitter Cards, which give insight on performance and optimization.

Twitter is furthering its courtship of brands by rolling out its Analytics for Twitter Cards.

It’s All About Optimization

Twitter Cards allow brands to enrich the content of their tweets in order to be more visible to a broader audience. Analytics for Twitter Cards gives insights for brands in two different directions: past and future, past for performance and future for optimization.

tw-cards-analytics

Looking Back

The Twitter Cards Analytics dashboard gives feedback on how tweets have behaved — including impressions, engagement, best performance times, who are the influencers interacting with it, which are the apps and devices where engagement originated from, etc. This also includes the performance of links included in a tweet.

Looking Forward

Using the patterns and information gathered, Twitter Cards Analytics will also give suggestions on how to improve a Twitter Card’s performance. Among other things, it may recommend that a brand tweaks the type of card it’s using for a specific type of content or that it modifies its meta tags, etc.

See how it works:

As a reminder, Twitter also offers specific Lead Generation Cards as part of its products designed for brands. You can refer to our previous article, “How to Win with Twitter Lead Gen Cards,” for basics on those. Lead Gen Cards are a subset of Twitter Cards, meaning that the Analytics Dashboard will also apply to Lead Gen Cards.

For more details on Twitter Cards Analytics, the company’s developers blog gives a more in-depth explanation than the general blog post announcing the news, if you’d like to dig in. 

Related Articles

Seeing the trees for the forest with paid social

Social & Community Seeing the trees for the forest with paid social

2m Mike O'Brien
Twitter introduces pre-roll ads for Periscope

Social Media Twitter introduces pre-roll ads for Periscope

8m Al Roberts
Seven B2B marketers rocking it on social media

Social Seven B2B marketers rocking it on social media

9m Bob Cargill
How brands can use social media analytics in 2017

Analytics How brands can use social media analytics in 2017

10m Tereza Litsa
Five ways President Trump takes advantage of social media

Content Marketing Five ways President Trump takes advantage of social media

10m Bob Cargill
Is Twitter slowly dying?

More News Is Twitter slowly dying?

10m Al Roberts
The social media marketing checklist your business needs for 2017

Social The social media marketing checklist your business needs for 2017

10m Tereza Litsa
The ONLY lesson from every social media brand fail example ever

Insights The ONLY lesson from every social media brand fail example ever

10m Danny Goodwin