SocialSocial MediaTwitter Debuts Follow Button for Publisher Sites

Twitter Debuts Follow Button for Publisher Sites

Brands may be the biggest winners.

follow-buttonTwitter has debuted a “Follow” button for publisher sites that’s akin to Facebook’s distributed “Like” button. Announced on its blog, the move establishes another pathway for brands to build an audience on the service.

Previously, visitors had to visit a brand or publisher’s account on Twitter.com to follow it. With the Follow button that’s no longer the case. In today’s blog post, product manager Brian Ellin said,

For publishers and brands, adding the Follow Button to your website and using Twitter to stay connected with your audience is a powerful combination. People who follow your account are much more likely to retweet and engage with your Tweets, and to repeatedly visit your website. Adding the Follow Button to your website is quick and easy, and you can configure yours right now at twitter.com/followbutton.

Twitter has brought 55 partners, many notable, to launch. They include names like AOL.com, Britney Spears, Fox Sports, Justin Bieber, The Wall Street Journal, Vanity Fair, Yahoo Local, Wired, Jennifer Lopez (pictured), Lady Gaga, and Sports Illustrated.

While brands like Delta, Ford, Zappos, and Virgin America have shown a dedication to Twitter marketing and customer service, follower numbers for most companies drastically trail their Facebook audiences.

It’s been just over a year since Facebook’s “Like” button starting proliferating around the Internet. Carolyn Everson, VP of global advertising sales at the Palo Alto, CA-based company, recently said that 50 million “Likes” are clicked for brands every day.

The Follow button was Twitter’s second significant announcement today. Earlier this afternoon it confirmed the acquisition of AdGrok in a bid to improve targeting capabilities for Promoted Accounts buyers.

Related Articles

Seeing the trees for the forest with paid social

Social & Community Seeing the trees for the forest with paid social

3w Mike O'Brien
A guide to five Facebook ad types that will reach your marketing objectives

Display Advertising A guide to five Facebook ad types that will reach your marketing objectives

2m Tereza Litsa
How to use Facebook Insights to track the success of your social strategy

Analytics How to use Facebook Insights to track the success of your social strategy

4m Tereza Litsa
What Facebook's big bet on AR means for brands

Mobile What Facebook's big bet on AR means for brands

7m Al Roberts
Twitter introduces pre-roll ads for Periscope

Social Media Twitter introduces pre-roll ads for Periscope

8m Al Roberts
Facebook goes after clickbait headlines - five tips to maintain reach

Content Marketing Facebook goes after clickbait headlines - five tips to maintain reach

5m Tereza Litsa
The best Facebook marketing strategies for 2017

Social The best Facebook marketing strategies for 2017

7m Tereza Litsa
How to use Facebook mobile ads as an "interest indicator" to drive conversions

Display Advertising How to use Facebook mobile ads as an "interest indicator" to drive conversions

7m Sana Ansari