Digital ad spending in the U.K. will reach $8.3 billion this year, according to GroupM. Mobile search is helping to fuel additional spending in digital, suggested the WPP-owned media agency.
Spending in digital is expected to hit $9.4 billion in 2013, an 11 percent increase over this year’s projected digital haul. GroupM bases its forecast on data from WPP’s global ad and marketing services businesses. The company predicted overall ad spending in the U.K. will reach $20.6 billion this year, noting that the London Olympics there would only generate a “modest hike” of 3.4 percent in U.K. ad spend.
As digital spending rises year-over-year, regional newspaper print ad spend will fall at the same rate. GroupM expects regional newspaper spending in the U.K. market to drop 11 percent from $1.6 billion this year to $1.5 billion in 2013. National papers will see a less-steep decline of 5 percent, said the firm.
GroupM Futures Director Adam Smith suggested smartphone adoption is contributing to digital ad spending growth. “Smartphone proliferation has suddenly made mobile search an urgent priority, while bestowing long-awaited targeting intelligence at scale,” he stated in a press release. “Mobile devices are also [fueling] second-screen usage, which is another digital revolution in the making: versatile, universal and ergonomic.”
27-year-old Swede Felix Kjellberg, who goes by the name PewDiePie on YouTube, has found himself at the center of a firestorm.
The explosive growth of video in 2016 makes 2017 an important year for video content and as more publishers are tempted to use it, it’s useful to consider the best strategies to maximise its effectiveness.
Apple has announced that with the next update to iOS 10, they will limit the number of times an app owner can pester a user for a rating.
2017 will be a watershed moment for video, as consumption moves from the TV to other devices.