Ubamarket launches supermarket shopping app
Ubamarket is a new app which aims to help customers to plan their supermarket shopping trips based on the location of items on their shopping list.
Users can scan items to keep tally of the total purchase spend and even check out via the app.
Magnus Jern: One of the top uses for a smartphone is creating a shopping list and using it while shopping for groceries.
Despite this, retailers have not done much to improve the experience since retail shopping apps were first introduced about seven years ago.
66% of UK shoppers become frustrated when shopping in supermarkets, with over a quarter of UK consumers highlighting grocery shopping as their least favourite shopping task. Ubamarket aims to address this by simplifying the overall supermarket shopping experience.
MJ: Yes, it focuses on a providing a tool for creating a shopping list, finding the items in-store in the most efficient way possible and provides a more convenient check-out faster option.
Users can scan the items as they go and check out at mobile payment stations. Most other supermarket apps are focused on offers/coupons and online ordering of groceries.
MJ: Keeping the app customer focussed and simple was probably the biggest challenge but we stuck with the idea that if the finished app solves one customer problem really well it will be successful.
The most common challenge for shopping apps is that they are feature crammed and designed from a business perspective and not a customer perspective. Uber and our client Addison Lee are a great example of apps that stay focused on the core use cases and this is what makes them so successful.
The other challenges is ensuring that the process of scanning products is so fast and accurate that customers do it naturally as they are walk around the store.
MJ: Ubamarket is initially targeted at 3,000+ supermarkets and convenience stores in the UK that don’t have their own apps.
However, they’ve also been contacted by several of the bigger supermarket chains that are interested in incorporating the technology into their own apps.
WB: Retailers will pay a small set-up fee as well as a nominal annual license fee. The app is designed to be entirely scalable and so we hope to quickly roll out to thousands of stores, becoming the industry standard.
We will also enable stores to charge brands and suppliers for premium listings etc and therefore generate additional revenue streams. Ubamarket will charge a small commission on this app-enabled revenue.