More NewsUnicast Receives $8 Million in Second-Round Financing

Unicast Receives $8 Million in Second-Round Financing

Unicast Communications, provider of itstrademarked Superstitial rich media advertising solution, said it hasreceived an additional $8 million in investments.

Unicast Communications, provider of its trademarked Superstitial rich media advertising solution, said it has received an additional $8 million in investments.

Investors include Grace Capital, Intel Corp., The MacManus Group and a number of private investors, including James A. Lash and Kenneth Fadner, co-founder and former president of AdWeek magazine. The funds add to the $7 million in initial funding announced in September 1998.

Unicast’s Superstitial rich media advertising solution “allows advertisers to use larger, more creative online advertising while assuring Web publishers no degradation in their users’ experience,” according to the company.

“Judging from the initial results of our Superstitial launch, Unicast clearly has produced more than a new advertising tool, we’ve pioneered a new category within the rich media space that speaks to the needs of advertisers, Web publishers and end-users,” said Richard Hopple, CEO of Unicast.

Superstitial are an accountable, forced-exposure rich media advertising solution that can hold any screen position and size, currently allow for file sizes up to 70K, and can be authored in creative formats including Java, Macromedia Flash and Director, HTML, GIF 89, and audio.

Unicast was founded in January 1996 as a joint venture between the MacManus Group, parent company of D’Arcy Masius Benton & Bowles, and BBN, now GTE Internetworking.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts