U.S. Internet users aged 50 and over have dramatically increased their use of social networking services over the past year, according to data from the Pew Research Center.
A research report titled “Older Adults and Social Media,” based on telephone interviews with over 2,250 respondents in April and May this year, found that 42 percent of users in that age group claimed to make use of services such as Facebook and Twitter, compared with 22 percent that claimed to do so in April 2009. Among that group, users aged 65 and over demonstrated the most significant growth, with twice as many using social networks in 2010 than in 2009.
In addition, older users appear to be making more regular use of such services, with 20 percent of adults aged 50 to 64 claiming to use social networking sites on a typical day, up from just 10 percent the previous year.
Header bidding is a programmatic technique that allows publishers to offer their inventory through multiple ad exchanges before they serve up ads from their ad server.
Here are some examples of campaigns of local and small businesses that are rocking social media.
All top Chinese retailers, banks and internet companies share mobile data in earning releases. None of the top 10 US retailers do, nor does Google. US banks and Facebook are better.
Instagram marketing is becoming more interesting with the introduction of its own tools, but we may still feel the need to use further platforms for more detailed insights, management, curation, monitoring.