USWeb/CKS Names New Partners

Internet professional services agency USWeb/CKS named three new partners in the New York City region to augment the company’s expertise in branding, entertainment and media, and strategy.

The partners — Luis Barreto, John Bowen, and Louis Giliberti — join the firm from Oracle Corp., Bowen Consulting and Booz-Allen & Hamilton, respectively.

“We’re strategically building teams that extend the full spectrum of capabilities we offer to clients,” said Nancye Green, executive partner for the New York region.

Barreto will help clients define opportunities and challenges related to creating online businesses and new channels. As vice president at Oracle, in its consumer-sector applications consulting group, Barreto worked with clients undergoing complex, enterprise-wide business transformations characterized by multiple business processes, global operations, multi-tiered application solutions and numerous technology partners.

Bowen will help clients with brand positioning, product identity, new product development, environmental design and online brand-building. Bowen, a 20-year advertising veteran, most recently founded and managed Bowen Consulting.

Giliberti will help USWeb/CKS clients in the entertainment and media industry transform their businesses and identify opportunities created by the Internet and new technologies.

Before joining USWeb/CKS, Giliberti was a partner in the media and entertainment practice at Booz Allen, & Hamilton, where he worked with clients in the motion pictures, music, publishing, and television industries.

USWeb/CKS also named Kathryn Campbell CKS as director of brand strategy and Research and Beverly Atkins as media director.

A former Ogilvy & Mather partner, Campbell will be responsible for expanding the office’s insight and approach to building brands in both the online and off-line worlds and extending her knowledge to the rest of the company.

Atkins brings to the company over 10 years of traditional media planning experience from the film, home video, pay television, music and retail markets. Atkins is charged with leveraging technology to streamline the media buying process for the company’s clients.