Austin, TX – The Newt Gingrich campaign reportedly has cut staff, removed his campaign manager, and plans to focus more narrowly on key states. How does that affect the campaign’s digital operations? ClickZ Politics asked Vincent Harris, digital consultant to the campaign, while visiting the offices of his Republican digital firm, Harris Media.
“The campaign was spending about a fourth of their total budget on everything online up until a couple weeks ago,” said Harris. “That number might even expand,” he added.
For more on the future of Gingrich’s digital campaign, and how outside groups can impact online efforts of campaigns, watch ClickZ senior editor Kate Kaye’s interview with Harris.
Election 2016 is already like no presidential race before it, and one of the most striking aspects of this year’s race is the disparity ... read more
Nurcin Erdogan Loeffler, head of strategy and innovation, Vizeum China, outlines the seven ways businesses can future proof their digital strategies.
Every brand would love to see its hashtag trending on social media, but what if it’s for the least expected reason? Should you ... read more
In today's multichannel world how can marketers use data to ensure the experience a customer receives is relevant to them?