In the first part of ClickZ‘s video interview with Matt Van Dalsem, director of global media planning at BlackRock, we asked him about a number of major topics, including how to allocate marketing dollars wisely and how to best utilize data.
In this second installment, Van Dalsem addresses another important subject: social media.
As social’s influence on search results continues to grow, how can brands leverage different platforms like Facebook and Twitter? And what social metrics should they look at in terms of return on investment (ROI)?
Social also enables brands to engage with consumers organically. Looking forward, will companies still need to pay for advertising?
Watch our video interview with BlackRock below to hear what Van Dalsem had to say.
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