Coca-Cola has been seeing robust growth in engagement and impressions on social, said Tim Goudie, social media director for Coca-Cola, during his keynote at ClickZ Live New York.
The brand’s secret weapon for their newfound success? Paid social.
Goudie is a strong believer in the philosophy of “pay to play.” “The most important part of [paid social] is the ability to target the right consumer with the right message,” he said.
So how does Coke leverage paid social to deliver “the right message” to “the right consumer”? And how does it collaborate with external sources like ad agencies and social media platforms (Facebook, Twitter, YouTube, LinkedIn, etc.) to achieve this goal?
You can find all the answers and more in our video interview with Goudie below.
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