In this video, Anastasia Pavlova, senior director of marketing at Marketo, gives her thoughts on the current data-driven landscape.
According to Pavlova, the proliferation of data has transformed the industry into an era of “engagement” marketing.
The winners of this era will be those who take advantage of the multitudes of data in order to build personalized and enduring relationships with consumers across multiple touch points.
Hear more of what Pavlova had to say below.
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