ClickZ’s Melanie White catches up with Andrew Edwards from Efectyv Marketing to discuss the concept of convergence analytics.
Edwards gives his thoughts on what is driving convergence analytics. He also discusses some of the key findings from the joint report, Convergence Analytics: Digital Measurement and Transition, that was released at SES New York last week.
Marketers need to know what’s in their data and trim out the filler to provide continuous, data-driven ROI for their brands.
A new starter in Team SaleCycle recently asked me the following question… “Wouldn't they just come back anyway?”
American Apparel's chief digital officer discussed the future of retail, the importance of delivering value to the consumer, and strategies for an IoT and omnichannel world.
Every marketer has been sitting with his or her analytics team, reviewing an overwhelming spreadsheet of data points. It tends to hurt ... read more