ClickZ’s Melanie White catches up with Andrew Edwards from Efectyv Marketing to discuss the concept of convergence analytics.
Edwards gives his thoughts on what is driving convergence analytics. He also discusses some of the key findings from the joint report, Convergence Analytics: Digital Measurement and Transition, that was released at SES New York last week.
The use of psychology in marketing and sales is not new, but it may be more useful than ever in an attention economy where time is precious and focus is rare. How can you tap into a demanding consumer to check whether there is an actual interest in your product?
Two weeks ago, Foursquare announced what could be the most important component of its data business: the Pilgrim SDK. So what does it do, and what does it mean for location-based marketing?
Combining clickstream data with machine-learning technology, behavioral analytics helps enterprises create a tailored online experience for each visitor to their web or mobile sites.
Video performs better than any other type of content – with better engagement, more memorable adverts, and better recall experienced by viewers. But once you start creating video content, how do you know when it’s been successful?