AnalyticsConvergence AnalyticsVIDEO: The Drive Towards Convergence Analytics

VIDEO: The Drive Towards Convergence Analytics

ClickZ's Melanie White catches up with Andrew Edwards from Efectyv Marketing to discuss the concept of convergence analytics.

ClickZ’s Melanie White catches up with Andrew Edwards from Efectyv Marketing to discuss the concept of convergence analytics. 

Edwards gives his thoughts on what is driving convergence analytics. He also discusses some of the key findings from the joint report, Convergence Analytics: Digital Measurement and Transitionthat was released at SES New York last week. 

https://youtu.be/_-Mc7Jq-4hg

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