ClickZ speaks to Simms Jenkins, chief executive of BrightWave Marketing, to find out all about his new soon-to-be released book, The New Inbox.
Jenkins discusses the evolution of the so-called ‘new inbox’, i.e. email marketing, and explains why email still remains the digital marketing hub despite the emergence of social media and mobile marketing.
Marketers struggle with list growth because of things like poor hygiene and subscriber quality. Tackling them can ensure that your emails go to the right places.
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In advance of his upcoming session at ClickZ Live San Francisco this August, we caught up with Tim Clark, managing director of ... read more