ClickZ speaks to Simms Jenkins, chief executive of BrightWave Marketing, to find out all about his new soon-to-be released book, The New Inbox.
Jenkins discusses the evolution of the so-called ‘new inbox’, i.e. email marketing, and explains why email still remains the digital marketing hub despite the emergence of social media and mobile marketing.
As an email marketer, I would rather have 100 customers who open and engage with my messages than 10,000 who don't.
There are so many ways in which email continues to develop and progress, but in one way email still lives in the last decade.
Email marketing may not be new, but it’s still effective, so now is the time to dive into the best ways of mastering it to improve marketing success.
As the United States makes way for a new resident in the White House, I've been thinking about the election that led up to it. Others have pontificated about the impact email had on the presidential campaigns, but I'm not buying any of it.