ClickZ speaks to Simms Jenkins, chief executive of BrightWave Marketing, to find out all about his new soon-to-be released book, The New Inbox.
Jenkins discusses the evolution of the so-called ‘new inbox’, i.e. email marketing, and explains why email still remains the digital marketing hub despite the emergence of social media and mobile marketing.
In the past 18 months, Desigual, the flamboyant and colorful Spanish fashion/retail brand, has seen mobile become the dominant platform for both web traffic and email opens, and become a major influence on offline sales.
Now that your reader has opened your email, what next? With email, you only have a few seconds -- and a few lines -- to grab your reader's attention and keep them reading. So how can you craft a hook that does just that?
When you understand the reasons why people open emails, it becomes very easy to write subject lines. Here are five psychology-based principles conversion copywriters use when creating subject lines that get opened.
If your company's email marketing campaign isn’t seeing success, you might want to rethink your strategy. Creating or updating your campaign to focus more on local marketing could be the answer you’ve been looking for.