VIDEO: The Evolution of the New Inbox [Email Marketing]

ClickZ speaks to Simms Jenkins, chief executive of BrightWave Marketing, to find out all about his new soon-to-be released book, The New Inbox.

Jenkins discusses the evolution of the so-called ‘new inbox’, i.e. email marketing, and explains why email still remains the digital marketing hub despite the emergence of social media and mobile marketing.

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Image from Desigual welcome email to new subscribers.
Vector graphic of black fishing hooks dangling in water.
Vector graphic of an envelope with a document poking out of it, symbolizing an open email.