Water System Company Campaigns on Lycos

Innovative Medical Services said that its keyword banner advertising and shopping network links with Lycos have been completed and will be effective on Monday, Jan. 5.

The advertising will promote IMS’ Nutripure line of residential water systems, including the Nutripure 2000 countertop water filtration system. Spending details were not disclosed.

“Consumer inquiries about how and where they can buy Nutripure have led us to accelerate our Internet retailing program–we were pleased to be able to work with Lycos to quickly develop coordinated and targeted advertising for our products and to efficiently link to their shopping network,” said Michael L. Krall, Innovative Medical Services’ president and CEO. “We expect our Lycos shopping presence, along with our Yahoo presence and our home page store to significantly increase sales in the next quarter.”

The company’s products can be purchased online from IMS’ Yahoo Store at or from its own Web site.

Innovative manufactures and markets water purification, measuring and dispensing equipment used in pharmacies to reconstitute oral antibiotic suspensions, and residential drinking water filtration systems for the consumer market.

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