Grocery delivery company Webvan onFriday kicks off a regional integrated campaign with the debut of TVadvertisements, which will pepper the San Francisco Bay Area with messagesstressing the convenience of using the service.
Grocery delivery company Webvan on Friday kicks off a regional integrated campaign with the debut of TV advertisements, which will pepper the San Francisco Bay Area with messages stressing the convenience of using the service.
The 60-second television spot, produced by Publicis & Hal Riney, San Francisco, is called “The Pledge,” and will run during the Academy Awards show, as well as shows like The Practice, Who Wants To Be A Millionaire and Felicity. The commercial will run through the end of March.
Print, online and outdoor advertising will also be part of the media mix.
The regional campaign is a prelude to the expansion of advertising to other markets. In March, a series of television ads introducing the Webvan service will run in Atlanta, Chicago, Washington DC and Seattle.
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