Weekly martech review: Sisense raises $80m, Adobe updates video suite, iHeartMedia acquires podcasting business
We review the top news in martech from the week of September 11–17, 2018.
In our review of last week’s martech news, we highlight Sisense raising $80m Series E funding, Adobe’s updates to video suite, and iHeartMedia acquisition of a major podcast business.
Data analytics software company Sisense raised $80m Series E funding.
What it is
New York-based Sisense received new investments from Insight Venture Partners, Battery Ventures, Bessemer Venture Partners, DFJ Venture Capital, Genesis Partners, and Opus Capital.
Why it matters
This new round brings their total funding to $200m. With it, they’re looking to expand their international presence, specifically in customer success and field engineering.
Adobe Creative Cloud announced new innovations in video suite.
What it is
Again demonstrating that video shows no sign of letting up anytime soon. Adobe’s upgrades include Adobe Sensei-powered animation, intelligent audio clean-up, selective color grading, data-driven infographics, and end-to-end VR 180 support.
Why it matters
Demands for video are ever on the rise, and top platforms are rushing to provide ever more powerful tools. Delivering high quality video is faster and easier — which also means that consumers may come to expect things like “180 degree immersive video” as the baseline of worth their watch.
iHeartMedia acquired podcasting business HowStuffWorks.
What it is
Mass media company iHeartMedia finalized their acquisition of Stuff Media, which owns the podcasting business HowStuffWorks. Stuff Media will bring its popular content and strong creative to iHeartMedia’s already powerful scale and resources.
Why it matters
With this acquisition, iHeartMedia hopes to expand podcasting as a way for advertisers to reach their audiences across the country. While podcasting is not currently one of the most prolific advertising channels, it seems to be on the rise.
Before you go
- Google introduced shoppable image ads to meet the 1/3 of holiday shoppers who start online before going into a store. #StreetStyle, influencers, and lifestyle images give shoppers online inspo not to be overlooked.
- Facebook is already decking the halls for advertisers — they’re set to release holiday templates and stickers to be used for product ads and video.
- Salesforce lets marketers develop apps without needing IT experts with their new “low-code” tools called Lightning Object Creator and Lightning Flow Builder.
- comScore partners with Adobe to provide personalized messages in post-GDPR era.
- Branch, a mobile linking platform, pairs up with attribution analytics Tune to further expand its tool.
- Google introduced Dynamic Search Ads (DSAs), showing marketers the best and worst performing landing pages in a campaign.
- Facebook will allow marketers to see where their ads might appear on videos and block specific publishers in an effort to give more control to brands.
See something we missed? Leave us a comment below!
