Google had already revealed that RankBrain, its artificial intelligence system, was the “third most important signal contributing to the result of a search query”. Now Google has revealed the top two factors.
Andrey Lipattsev, the Search Quality Senior Strategist at Google Ireland, revealed the answer in a live WebPromo Q&A, answering a question from SEO expert Ammon Johns.
The answer for the top two signals was…
“It’s content and links pointing to your site.”
So there you have it. Perhaps no major surprise, but Google likes to remain opaque in such matters, so it’s unusual for someone from the company to give such an unambiguous response.
You can also check out the full one-hour long video below – the revelation comes in around the 30m mark. It also features Rand Fishkin from Moz, Eric Enge from Stone Temple Consulting and Bill Slawski from Go Fish.
Black Friday can be a great commercial opportunity for brands, but how can you create a successful strategy for the big day? Black ... read more
Almost 93% of all online experiences begin with a search engine and 70% of the links that people click are organic.* Do ... read more
A trial of Google Home Services (GHS) ads on mobile is the clearest sign yet that Google intends to roll the GHS ... read more
The third part of our of mobile local search series examines searches for tradesmen (paid and unpaid results) and the various trials and betas Google is running in California, USA with locksmiths, plumbers, handymen, electricians et al.