Google had already revealed that RankBrain, its artificial intelligence system, was the “third most important signal contributing to the result of a search query”. Now Google has revealed the top two factors.
Andrey Lipattsev, the Search Quality Senior Strategist at Google Ireland, revealed the answer in a live WebPromo Q&A, answering a question from SEO expert Ammon Johns.
The answer for the top two signals was…
“It’s content and links pointing to your site.”
So there you have it. Perhaps no major surprise, but Google likes to remain opaque in such matters, so it’s unusual for someone from the company to give such an unambiguous response.
You can also check out the full one-hour long video below – the revelation comes in around the 30m mark. It also features Rand Fishkin from Moz, Eric Enge from Stone Temple Consulting and Bill Slawski from Go Fish.
Update: Google’s Rudy Galfi, Google’s lead product manager for AMP, has revealed to Greg Sterling from Search Engine Land that the global rollout of ... read more
Three years ago, Mark Knowles wrote a thorough checklist for testing a website prior to its live launch. It was a very ... read more
As local marketing becomes more important, it’s time to focus on local search strategy in order to beat your competition. David Whatley, ... read more
Here we present a brand new guide, full of updated information and tips to give your online business a boost without the ... read more