According to NetSmart III – What Makes Women Click are relationship building strategies. The survey suggests following six guidelines to ensure a good repport with the female audience, thereby creating the return visitor. Because women account for 70% of retail sales, advertisers need to choose sites that will not only initiate a relationship with women, but one that will extend the relationship. Out of 500 women polled, the survey also found that new products are the primary reason woman click on ad banners (74%) and view new Web sites (79%).
Source: Advertising Age Date: September 1997
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