Open source Wikipedia has become the second-most visited reference site on the Web. That’s according to data compiled by Hitwise.
Research conducted in mid-April finds Wikipedia hitting traffic rates of 3.84 percent, trailing closely behind the top traffic earner, Dictionary.com, with 4.46 percent market share. Wordsmith Merriam-Webster Online maintains a steady 1.35 percent and Free Translation hovers at just below one percent.
|Click to view reference site visits chart|
Wikipedia edged out About.com to claim the highest market share among encyclopedia sites. Answers.com came in at 1.9 percent; Encarta wavered to 1.81 percent.
Hitwise watched Wikipedia’s market share climb an astonishing 618 percent over the past year. Hitwise now also identifies the site as a news resource. Wikipedia can be freely updated by readers by means of a wiki (define).
“We have been keeping an eye on Wikipedia because it looks like a way for consumers to get news and reference on the Web,” Bill Tancer, vice president of research for Hitwise, told ClickZ Stats. “Wikipedia [traffic] was up there with big news organizations during the tsunami.”
Wikipedia contains 536,246 ongoing articles spanning 1,540,695 pages, all maintained by the site’s users. Hitwise found Wikipedia’s audience evenly split between male and females. Young adults age 18 to 24 are 50 percent more likely to visit the site.
Video content is popular on social media and it is among the most effective formats for advertising. Time to go beyond Facebook ... read more
The technology industry is lagging behind many other sectors when it comes to the proportion of women taking up entry level positions. ... read more
Programmatic is taking over the digital advertising world, and at an even faster rate than expected, according to eMarketer, which raised its forecast for programmatic ad spending in the U.S. on the back of growth in mobile and video programmatic buys.
A new study underlines the massive influence that Amazon exerts over the ecommerce market, with the site being the first port of call ... read more