A detailed and “deeply personal” portrait of consumers could leave us vulnerable to data attack in an increasingly smart gadget future. How far will the 'internet of things' drive leave us open to attack?
A detailed and “deeply personal” portrait of consumers could leave us vulnerable to data attack in an increasingly smart gadget future, warns the chair of the US Federal Trade Commission.
Edith Ramirez made the cautionary comments at the recent CES conference, urging tech firms to gather only the minimum amount of data required to fulfil their function.
Ramirez said that a that the growing internet of things drive – which will populate every crevice of our lives with sophisticated connected devices – could easily build up a “deeply personal and startlingly complete picture” of users.
Data concerning our credit history, health, friends and other personal information could be vulnerable to theft.
“I question the notion that we must put sensitive consumer data at risk on the off-chance a company might someday discover a valuable use for the information,” she said.
As the tech-savvy world continues ahead at full steam, what more can be done to protect the data that firms need to give consumers the services they demand? What do you think?
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