StrategyDigital transformationWorkato opens Automation Marketplace, an ‘AppExchange for automations’

Workato opens Automation Marketplace, an ‘AppExchange for automations’

To answer the growing need of businesses to automate processes, Workato has announced an Automation Marketplace, offering about 400,000 workflow “recipes” created by more than 4300 companies.

A lot of business activity is repetitive, and can be accomplished by the right business automation software. But there are a lot of options, so workflow automation platform Workato announced this week a new Automation Marketplace of workflow automation solutions for its platform.

57 percent piloting or using automation

Workato CEO Vijay Tella described the Marketplace as “the AppExchange for automations,” referring to Salesforce’s marketplace of third-party applications for its platform.

The announcement points to a global survey released last year by research firm McKinsey. It found that 57 percent of those surveyed were at least piloting “the automation of processes in one or more business units or functions.” Almost half of the remaining respondents said they expected to automate business processes in the next year.

But, Workato notes, only a slight majority of those testing or using automation software were successfully reaching their goals, which it attributed to execs not knowing where to start or what to use.

To answer that need, the Marketplace is offering about 400,000 workflow “recipes” created by more than 4300 companies, all built on top of the Workato platform. Complete solutions for specific verticals have been assembled by automation software experts, and include automations, integrations and bots for various lines of business, demo videos, expert content with screenshots and access to experts.

Apps, Triggers, Actions

Recipes are application solutions built by users and the third-party vendor community to address automation needs in such marketing-relating areas as Account-Based Marketing, Lead Enrichment and Routing, and Sales Deal Desk, as well as other processes like Quote to Cash, Employee Onboarding and IT Incident Management.

They are designed to be quickly built to solve problems or meet needs, and are composed of Apps, Triggers, Actions and other building blocks.

Lead Management, for example, is intended to speed contact with customers, boost visibility about how leads are obtained and channeled, and obtain analysis on the quality of lead creation.

To do that, the process ingests all lead data from everywhere, enriches it with data from outside sources, checks for errors, tracks it in a data warehouse, creates insights, syncs it with all marketing and sales customer relationship management (CRM) systems, and filters out leads that don’t meet the quality specs.

Whitepapers

US Mobile Streaming Behavior

Whitepaper | Mobile US Mobile Streaming Behavior

4y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups

Whitepaper | Actionable Analysis Winning the Data Game: Digital Analytics Tactics for Media Groups

4y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people

Whitepaper | Digital Marketing Learning to win the talent war: how digital marketing can develop its people

7m

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Raja Rajamannar, Mastercard: Multisensory marketing and preparing for the fifth marketing paradigm

Podcast | Marketing Raja Rajamannar, Mastercard: Multisensory marketing and preparing for the fifth marketing paradigm

5d

Raja Rajamannar, Mastercard: Multisensory marketin...

The average customer is bombarded by five thousand commercial messages every day and has an attention span of eight seconds. Relying on sight and soun...

View resource