WPNI Bows Video Channels, Will Sell Them In-House

WashingtonPost.gifIt’s a big week so far for new “video channels” from big media and entertainment firms. Directly in the wake of Google deals with Condé Nast and Dow Jones and Co., and an NBA/YouTube agreement that will also see NBA content distributed across participating AdSense sites, Washingtonpost.Newsweek Interactive (WPNI) has a video expansion of its own.

WPNI properties will offer daily newscasts from journalists, documentaries and international coverage. Video publishing and syndication platform Brightcove will power the content but not the ads, which will be brokered by the individual Web properties where they appaer. I have a call out to WPNI to determine whether it expects to offer any advertising at all through Brightcove’s network — even just the remant stuff. I’ll update the post when they get back to me. (Update: Brightcove, at least, says they have no ad involvement at all.)

Newsweek.com and Slate have already launched channels. The new video sections come only days after WPNI formally rolled out its own blog ad network. That effort, supported by Adify, will increase the amount of inventory available to its sales teams.

WPNI later plans to solicit and distribute reader-submitted videos within its online news programming, also courtesy of the Brightcove platform.

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