WPNI Bows Video Channels, Will Sell Them In-House
It's a big week so far for new "video channels" from big media and entertainment firms
It's a big week so far for new "video channels" from big media and entertainment firms
It’s a big week so far for new “video channels” from big media and entertainment firms. Directly in the wake of Google deals with Condé Nast and Dow Jones and Co., and an NBA/YouTube agreement that will also see NBA content distributed across participating AdSense sites, Washingtonpost.Newsweek Interactive (WPNI) has a video expansion of its own.
WPNI properties will offer daily newscasts from journalists, documentaries and international coverage. Video publishing and syndication platform Brightcove will power the content but not the ads, which will be brokered by the individual Web properties where they appaer. I have a call out to WPNI to determine whether it expects to offer any advertising at all through Brightcove’s network — even just the remant stuff. I’ll update the post when they get back to me. (Update: Brightcove, at least, says they have no ad involvement at all.)
Newsweek.com and Slate have already launched channels. The new video sections come only days after WPNI formally rolled out its own blog ad network. That effort, supported by Adify, will increase the amount of inventory available to its sales teams.
WPNI later plans to solicit and distribute reader-submitted videos within its online news programming, also courtesy of the Brightcove platform.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article