XOOM.com Selects yesmail.com as Marketing Partner

Permission e-mail marketing company yesmail.com signed a partner deal with XOOM.com for e-mail marketing.

Permission email marketing company yesmail.com signed a partner deal with XOOM.com for email marketing.

As a YesMail Network Partner, a portion of XOOM.com’s new membership base will have the opportunity to join the YesMail Network and receive promotional messages from merchants targeted specifically to their personal interests.

Financial specifics of the deal were not disclosed.

XOOM.com will offer YesMail as a value-added service to its members, in addition to all of its other Web services. In return, XOOM.com will share in the revenue generated by permission email campaigns that are sent to their members who opt-in to the YesMail Network.

“Partnering with sites like XOOM.com enables us to leverage the marketing dollars they’ve spent to increase our own traffic, and build additional reach quickly,” said Dave Tolmie, CEO of yesmail.com. “At the same time, our partners can earn incremental revenue at no cost to them.”

XOOM.com is a direct e-commerce services company that is slated to be merged with several NBC Internet assets and Snap.com Inc. in a new company to be called NBC Internet (NBCi) that will use Snap.com as its umbrella consumer brand, integrating broadcast, portal and e-commerce services.

XOOM.com, Inc. offers consumers free services such as homepage building, chat rooms, message boards, HTML email, online greeting cards, clip art and downloadable Software, and in turn targets its members with product and service offers. The company claims 10.2 million members.

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

1m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource