Yahoo’s Head of Mobile Connected Life Exits


The latest executive to leave Yahoo is Marco Boerries, executive vice president of the Connective Life Division. He had global responsibility for the group, which largely is responsible for Yahoo Mobile, and most recently for Connected TV, which was introduced last month at the Consumer Electronics Show. The news was first posted on AllThingsD, including an e-mail Boerries sent to Yahoo staffers.

A Yahoo spokesperson confirmed the group leader’s departure with ClickZ. “After four years at Yahoo, Marco Boerries is leaving the company for personal reasons. Under Marco’s leadership, the Connected Life division developed a leadership position in Mobile, and most recently in the Connected TV space.”

Boerries joined Yahoo four years ago as the result of the company’s acquisition of VerdiSoft, which he founded in 2001. The initial vision of VerdiSoft was to enable digital mobility across mobile, broadband, and home networking markets, which was carried through in his years at Yahoo. Connected Life’s mobile division launched many initiatives over the last six months or so under the leadership of David Katz, head of the mobile advertising and publishing division. Yahoo Mobile has signed mobile search distribution deals with over 70 operator partners worldwide; it added 11 European markets through a relationship with T-Mobile earlier this month.

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