Zapa Digital Arts Creates Add-Ins for Microsoft's Liquid Motion

Saratoga, CA-based Zapa Digital Arts, a provider of rich media technology for online promotion, advertising and e-commerce, said that Ch@racterz, its new 3D animated technology will work with Microsoft’s Liquid Motion Web animation tool.

Ch@racterz, part of Zapa’s Smart Objects technology, may be added through its Liquid Ch@racterz plug-in to enhance Liquid Motion scenes.

Zapa also said that its MicroSites product has been further enhanced for use with Liquid Motion in the creation of online advertising. MicroSites enables advertisers, marketers, and merchants to create Web banner ads that can be output in Microsoft’s Direct Animation format.

Ch@racterz are 3D animated figures with embedded behaviors and intelligence. Ch@racterz can be used as actors in online entertainment, as advertising spokes characters, such as a dancing cereal box, as a Web site host, or even as messengers for Internet broadcasting and push technology.

“Zapa is excited to announce Ch@racterz and be a part of the Liquid Motion revolution,” said Eyal Gever, CEO and founder of Zapa Digital Arts. Zapa has been working on this technology since the foundation of the company. We’re executing our vision of bringing life to the Internet and capturing people’s attention for the online marketing and e-commerce revolution.”

MicroSites will be used as the advertising banner creation technology for Liquid Motion users, providing all the tools that users need for the creation of individual banner ads and Web site enhancing animation. This includes rich animation and sound libraries. MicroSites also offers pre-made templates that customers can use when creating their own advertisements. Pricing was not disclosed.