Jeanniey Mullen
Prior to joining Zinio in 2008, she was executive director, senior partner, worldwide e-mail marketing at OgilvyOne Worldwide, a global leader in customer relationship management and interactive marketing.
Previously, Jeanniey founded and ran her own interactive agency. She also served as the CMO and EVP at Avalon Digital Marketing Systems, where she helped launch one of the first B2B e-mail platforms that incorporated on-demand video in the message. Prior to Avalon, Jeanniey worked at Grey Direct and pioneered the first e-mail marketing practice inside a global agency. Jeanniey is viewed as one of the thought leaders in the e-mail marketing field. Her expertise in the discipline spans both the B2B and B2C industries.
Recent articles by Jeanniey Mullen
Lessons from The Andre Agassi Charitable Foundation - The launch of this year's Email Experience Council's Nonprofit Initiative underscores three key concepts you should consider when undertaking any new e-mail marketing initiative. Aug 4, 2008
Social Network's Impact on E-Mail Marketing - Gather CEO discusses how the organization of the Web is changing and how that affects businesses building relationships with customers online. Jul 21, 2008
Top E-mail Tips to Drive Response - Even with the ever-changing e-mail landscape, these three tactics drive e-mail response. Jul 7, 2008
Ask People Out on Dates in E-mail on Wednesdays - Best practices for determining the best day and time to send an e-mail marketing message. Jun 23, 2008
What's New in E-mail Best Practices - Some e-mail marketing best practices from yesterday don't work today. Here are a few to avoid. Jun 9, 2008
How E-mail Impacts Society - A nonprofit that helps women break out of poverty was in need of an e-mail marketing makeover. The Email Experience Council offered a helping hand. May 12, 2008
Romper Room and the E-mail Industry - In the hard cold business world, how can we as grown-ups keep growing and learning along with our peers? Apr 28, 2008
One Giant Step for E-mail Marketing - Erasing the lines between e-mail and mobile messaging. Apr 14, 2008
A Love/Hate Affair With E-Mail Marketing - Knowing what people do with e-mail pitches can help your campaign's success. Mar 31, 2008
E-mail ADD and the Power of Three - The e-mail deluge is an enormous distraction for recipients, and a formidable obstacle for marketers. Three ways to combat e-mail ADD. Mar 17, 2008
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