Jeanniey Mullen
Jeanniey Mullen is the chief marketing officer for Zinio and its sister company, the exclusively digital magazine VIVmag. Jeanniey is recognized as a pioneer and visionary in the digital marketing and advertising space, with an expertise in e-mail marketing.
Prior to Zinio, Jeanniey was the senior partner and global executive director of the e-mail marketing and digital dialogue practice at OgilvyOne Worldwide. She worked with such clients as IBM, American Express, and Yahoo. In the mid-2000s, Jeanniey founded the Email Experience Council, the world's largest e-mail marketing trade organization. She currently serves as the executive director of the EEC, which is now owned by the Direct Marketing Association. Before that, Jeanniey ran her own advertising agency. And in the late 1990s, Jeanniey created the global e-mail marketing division inside an advertising agency at Grey Direct.
Jeanniey is a frequent speaker on a variety of topics including e-mail and digital marketing, brand development, and publishing. She is also a published author with two books in her portfolio, including "Email Marketing: An Hour A Day." She sits on the advisory boards of a number of innovative organizations, including the Social Media Advertising Consortium and the Online Marketing Summit.
Recent articles by Jeanniey Mullen
Getting Real About Results
An interview with Alchemy Worx CEO Dela Quist looks at the three questions people should stop asking when it comes to e-mail marketing.
Feb 1, 2010
What if People Don't Know What to Do With Your E-mails?
It's time to focus on ensuring you have a strong consumer convenience connection. Here are three ways to start.
Jan 19, 2010
One Resolution You Need to Make for 2010
E-mail marketing is changing and you must change with it. If you don't integrate your e-mail efforts with social media channels in the coming year, your conversion results could be at risk.
Dec 21, 2009
Web 3.0 Is Finally Here
A look at where to focus change in your e-mail strategies for 2010.
Dec 7, 2009
The Tale of E-mail and the Banner Ad
What if your e-mails only had to work twice as hard and get four times the results? Consider these approaches to integrating e-mail and banner ad campaigns.
Nov 23, 2009
E-mail Marketing by the Numbers
Making lists and keeping focused can go a long way in running effective e-mail campaigns. Start with these three lists.
Nov 9, 2009
The Future of E-Mail
E-mail service providers are moving into other forms of digital messaging, such as SMS and social media. Here's how one firm is evolving.
Oct 26, 2009
Relevancy Wins Big in E-mail
If you stopped distributing your e-mail newsletter, would your subscribers demand its return? Dow Jones Digital Media Daily's subscribers did.
Oct 12, 2009
More articles by
Jeanniey
Mullen
...
subscribe |
empg
