Dave Evans
"If I couldn't interrupt you, how would I reach you?" That's the question Dave starts with as a communications consultant focused on word-of-mouth and social media.
Dave is the author of "Social Media Marketing: An Hour a Day," a practical, hands-on guide to implementing and measuring social media as part of an integrated marketing program. Building on the approach he outlines in his book, Dave listens to what a client's business communications needs are, then evaluates current operations, marketing, and management processes. Working alongside his clients, Dave develops an effective, measured approach to using social media and achieving organizational and business goals.
In 1994, Dave co-founded Digital Voodoo, which provides strategic marketing services for clients wanting to tap the power of the social web. In 2005, he co-founded HearThis.com, a podcasting service firm focused on social media and marketing.
Dave holds a B.S. in physics and mathematics from the State University of New York/College at Brockport and has served on the advisory board with ad:Tech and the measurement and metrics council with WOMMA.
Recent articles by Dave Evans
Social Media in the Nonprofit Sector
An initiative helps several nonprofit organizations develop a social media marketing plan. Here's what turned up.
Jun 24, 2009
Making Quantitative Sense of the Social Web
Combine tactical measures and conversational data to devise a way to determine the return on social media investments.
Jun 10, 2009
Get Started With Social Media
Three things you can do today to get started in social media.
May 27, 2009
Gap Widens Between Consumers and Marketers
To succeed at social media marketing, a business must build trust and operate in alignment with its customers' interests rather than self-interest.
May 13, 2009
Marketing: Redefining What It Means
Redefine what marketing means within your organization and move your brand forward, faster than you ever thought possible.
Apr 29, 2009
Marketing and Operations Take Another Step Closer
Bob Pearson's move from Dell to the Blog Council brings attention to the fusion of marketing and operations driven by the social Web.
Apr 15, 2009
How Individuals Can Build a Robust Social Presence
Tips for establishing professional visibility on the social Web and differentiating yourself from competitors.
Apr 1, 2009
Getting an Affordable Social Media Education
Approaches for online marketers to build a personal and professional development strategy.
Mar 18, 2009
If I'd Wanted to Talk to a Robot...
Using social spam will leave online marketers lost in space.
Mar 4, 2009
Take Control by Letting Go
What happens when the conversation goes down a path that is at odds with your marketing objectives?
Feb 18, 2009
