Dave Evans
Dave is the Consulting Director with 2020Social, based in New Delhi, India, and the author of "Social Media Marketing: An Hour a Day," a practical, hands-on guide to implementing and measuring social media as part of an integrated marketing program. Building on the approach he outlines in his book, Dave listens to what a client's business communications needs are, then evaluates current operations, marketing, and management processes. Working alongside his clients, Dave develops an effective, measured approach to using social media and achieving organizational and business goals.
Recent articles by Dave Evans
Geo-Location Services Get Social
If you own a retail store, restaurant, or any other business where people congregate, think about how you might apply the newest geo-location applications to your social media marketing program.
Jan 27, 2010
2010 and Web 3.0: The Year of the Social Business
As the social Web continues to impact the business world, it's time to reconsider business design.
Jan 6, 2010
Avoiding Collisions on the Social Web
Lessons from MSN China, Häagen-Dazs, Costco, and American Express.
Dec 23, 2009
Media and Publishing: New Social Tools Worth Noting
What Condé Nast could have learned from Meredith Publishing, iVillage, MTV's Guarida Azul, and Belo Interactive.
Nov 11, 2009
Social Media Is Tailor-Made for SMBs
How three small to medium-sized businesses tapped social networks to connect with customers.
Oct 28, 2009
How to Empower Employees for Social Business
Three steps for building a business that can generate the conversations that generate sales.
Oct 14, 2009
Social Business and Customer Relationship Management
New tools are emerging that will bring better business insights from customer relationships and social media.
Sep 30, 2009
Social Business: The New Black
Social business strategy connects customers with each other and simultaneously with the business. A look at brands and experts who are making this connection.
Sep 16, 2009
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