Dave Evans
"If I couldn't interrupt you, how would I reach you?" That's the question Dave starts with as a communications consultant focused on word-of-mouth and social media.
Dave is the author of "Social Media Marketing: An Hour a Day," a practical, hands-on guide to implementing and measuring social media as part of an integrated marketing program. Building on the approach he outlines in his book, Dave listens to what a client's business communications needs are, then evaluates current operations, marketing, and management processes. Working alongside his clients, Dave develops an effective, measured approach to using social media and achieving organizational and business goals.
In 1994, Dave co-founded Digital Voodoo, which provides strategic marketing services for clients wanting to tap the power of the social web. In 2005, he co-founded HearThis.com, a podcasting service firm focused on social media and marketing.
Dave holds a B.S. in physics and mathematics from the State University of New York/College at Brockport and has served on the advisory board with ad:Tech and the measurement and metrics council with WOMMA.
Recent articles by Dave Evans
Social Media Is Tailor-Made for SMBs
How three small to medium-sized businesses tapped social networks to connect with customers.
Oct 28, 2009
How to Empower Employees for Social Business
Three steps for building a business that can generate the conversations that generate sales.
Oct 14, 2009
Social Business and Customer Relationship Management
New tools are emerging that will bring better business insights from customer relationships and social media.
Sep 30, 2009
Social Business: The New Black
Social business strategy connects customers with each other and simultaneously with the business. A look at brands and experts who are making this connection.
Sep 16, 2009
Getting Down to Business on the Social Web
Engaging the collective is one thing. Doing something constructive is something else. It's time to be constructive.
Sep 2, 2009
SES: Managing Social Media
Three guidelines for a better social Web experience for users and the realization of a truly powerful approach to marketing.
Aug 19, 2009
Building a Community, Not a Theater
How four brands give their communities a reason to engage and do more.
Aug 5, 2009
The Essence of Social Grace
The difference between black hat and white hat in social media marketing has more to do with intent than actual practice.
Jul 22, 2009
Product Reviews as Social Media Marketing
You know about Twitter and Facebook and all the rest. But product reviews as social media? You bet.
Jul 8, 2009
Social Media in the Nonprofit Sector
An initiative helps several nonprofit organizations develop a social media marketing plan. Here's what turned up.
Jun 24, 2009
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