Top 50 Ad Network Rankings, May 2007

Advertising.com's network reached 87 percent of online Americans in May. That's according to the Ad Focus rankings data released by comScore Networks.

With 87 percent reach, Advertising.com's ad network saw over 155 million unique visitors in May. Other ad networks ranking high in reach include ValueClick (73 percent); Tribal Fusion (68 percent); Casale Media Network (67 percent); and Blue Lithium (66 percent).

Yahoo (73 percent); Google (64 percent); AOL Media Network (64 percent); and MSN and Windows Live (56 percent) also ranked high in the Ad Focus rankings.

ComScore Global Network maintains a panel with more than two million participants. It combines the panel with statistical methodology to project findings for the total population for a particular segment.

U.S. Ad Focus Ranking by Unique Visitor, May 2007
RankPropertyUnique Visitors (000)Reach (%) RankPropertyUnique Visitors (000)Reach (%)
 Total Internet users177,487100     
1Advertising.com**155,25887 26Gorilla Nation Media61,26635
2Yahoo129,28773 27Vibrant Media**56,16932
3ValueClick**129,03473 28ContextWeb**54,51431
4Tribal Fusion**120,98768 29Undertone Networks**52,81130
5Casale Media Network**118,59367 30MSN.com50,15628
6Blue Lithium**116,61266 31Ask Network50,06828
7Google113,85464 32eBay home page46,89126
8AOL Media network113,75964 33Interclick**42,87624
9Connexus Traffic Marketplace**104,26659 34YouTube41,03523
10Specific Media**100,05356 35Business.com network40,57623
11MSN Windows Live98,62556 36About.com38,34822
12DRIVEpm**92,19652 37Real Cities network28,88516
13AOL91,59752 38Weather.comCOM28,44516
14Yahoo home page90,97451 39Facebook26,64915
1524/7 Real Media**87,40649 40Nickelodeon Kids & Family22,97413
16adconion media group**81,11946 41CareerBuilder network22,17812
17PrecisionClick**80,31145 42CNN21,65712
18Tremor Media76,93243 43IMDb21,46512
19CPX Interactive**76,82243 44SuperPages.com network20,95612
20Centro75,30742 45Lycos network20,73712
21BurstMedia**71,86440 46Disney Online20,12711
22eBay71,50840 47photobucket20,06811
23AdBrite**69,39040 48Yellowpages.com network19,82611
24MySpace68,93939 49ARTISTdirect network19,16811
25AdDynamix**64,53039 50WhitePages.com network17,70210
Notes
1. Reach denotes the percentage of the total Internet population that viewed a particular entity at least once in May.
2. * means the entity has assigned some portion of traffic to other syndicated entities.
3. ** denotes an advertising network.
Source: comScore, 2007


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