Searches for Major Media Brands Dip in February

Searches for major U.S. broadcast news brands fell across the board in February, according to data from Experian Hitwise.

Each of the top 10 brands in the Broadcast Media category experienced loss of share compared with the previous month, and even generic searches for “news” dipped from 0.75 percent of searches in the category to 0.57 percent over the course of the month.

Elsewhere, Toyota’s recall woes continued to dominate the automotive category, accounting for a large portion of automotive-related searches for the second month running.

Below, the top 10 search terms by search volume. Data are provided by Hitwise.

Top 10 Search Terms by Category, February 2010 (%)
IT and Internet		Automotive Manufacturers
Search Term	Search Volume	Search Term	Search Volume
paypal	3.59	toyota recall	1.56
paypal.com	0.99	toyota	1.55
people search	0.49	honda	1.34
white pages	0.42	nissan	1.19
paypal login	0.41	ford	1.17
intelius	0.41	hyundai	1.05
people search free	0.36	harley davidson	0.90
www.paypal.com	0.35	chevrolet	0.84
paypal account	0.35	toyota.com	0.80
phone number lookup	0.31	oreilly auto parts	0.79
Movies		Net Communities and Chat
Search Term	Search Volume	Search Term	Search Volume
netflix	5.39	facebook	10.28
netflix.com	1.01	facebook login	4.79
imdb	0.80	myspace	4.59
redbox	0.72	youtube	4.57
fandango	0.56	facebook.com	2.32
movies	0.55	myspace.com	1.41
netflix queue	0.45	www.facebook.com	1.24
blockbuster	0.43	youtube.com	0.91
free movies online	0.42	you tube	0.63
watch free movies online	0.35	www.myspace.com	0.44
Food and Beverage Brands and Manufacturers		Pharmaceutical and Medical Products
Search Term	Search Volume	Search Term	Search Volume
pizza hut	4.63	fibromyalgia	0.31
dominos	1.92	affordable dentures	0.26
mcdonalds	1.22	alli	0.25
domino’s pizza	0.96	lexapro	0.23
subway	0.88	zenni optical	0.23
starbucks	0.68	cialis	0.22
dominos pizza	0.55	lyrica	0.20
pizza hut locations	0.50	cymbalta	0.19
burger king	0.48	phentermine	0.19
mycokerewards.com	0.45	bipolar disorder	0.18
Blogs and Personal Web Sites		Broadcast Media
Search Term	Search Volume	Search Term	Search Volume
youtube	0.42	cnn	2.20
perez hilton	0.25	fox news	1.83
daily kos	0.20	msnbc	0.96
bossip	0.18	cnn.com	0.79
caringbridge	0.16	foxnews.com	0.76
facebook login	0.15	news	0.57
facebook	0.13	abc news	0.55
youtube music	0.13	cnn news	0.45
blogspot	0.12	bbc news	0.43
craigslist	0.12	msnbc.com	0.36
Shopping Rewards and Directories		Travel Destinations and Accommodations
Search Term	Search Volume	Search Term	Search Volume
marlboro.com	0.26	hotels.com	0.58
coupons	0.22	carnival cruise	0.48
consumer reports	0.20	disney world	0.36
coupons.com	0.14	disneyland	0.27
netflix	0.11	royal caribbean	0.23
walmart	0.10	great wolf lodge	0.19
free stuff	0.09	holiday inn	0.16
bed bath and beyond coupons	0.08	princess cruises	0.16
restaurant.com	0.07	universal studios orlando	0.16
mycokerewards.com	0.07	holiday inn express	0.15
View: Top 10 Search Terms in 10 Categories, July 2009

Hitwise, a subsidiary of Experian, monitors how more than 25 million Internet users, including 10 million in the United States, interact with over 1 million Web sites across more than 160 industry categories. It collects Internet usage information through a combination of ISP data partnerships and opt-in panels. Data are collected in accordance with local and international privacy legislation and are audited by PricewaterhouseCoopers.