Brands You Want to Bite 👄
From skincare that looks like dessert to fashion that feels like butter, brands are making us crave products in ways we don’t even realize—and it’s all backed by science.
How Tariffs Are Reshaping Marketing in the U.S.
Tariffs are squeezing margins and testing marketing strategy. Brands must rethink spend, messaging, and trust—fast.
Brand Matters More Than Ever: How FIGS Is Turning Purpose into Profit in Healthcare Apparel
As healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but measuring brand impact remains the industry's biggest challenge.
What Milk Learned by Launching a Brand of Its Own
From studio space to strategic partner, Milk Agency built more than campaigns — it built a brand. CIO Rey Peralta on embedded collaboration, AI workflows, and the power of curiosity.
What's Behind a Brand's Promise? A Look at American Eagle Outfitters (AEO)
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Brand Matters More Than Ever: How FIGS Is Turning Purpose into Profit in Healthcare Apparel
As healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but measuring brand impact remains the industry's biggest challenge.
Precision over popularity defines influencer success at Coachella 2025
Brands that prioritized measurable impact at Coachella 2025 outperformed those chasing mass exposure. New metrics, smarter influencer partnerships, and performance-driven strategies are reshaping influencer marketing for results-focused marketers.
