BrightTag, a company that helps website owners manage third-party tags, said today it received $15 million in venture capital financing. The company’s customers include Crate and Barrel, Piperlime, the Gap, and President Obama’s reelection campaign.
The funding will be used to expand sales efforts in the United States and overseas as well as continue to enhance the company’s integration platform, a spokeswoman said. The Chicago-based company currently employs 35.
Baird Venture Partners led the funding round, which is the third for BrightTag. The company received $8 million total in the first two rounds. Existing investors New World Ventures, TomorrowVentures, EPIC Ventures, I2A, and Silicon Valley Bank also contributed.
In other tag management news, enterprise-level system TagMan partnered with Evidon to offer a tool showing site visitors which data collection firms place cookies and tracking technologies on their machines.
Earlier this week, ad tech company Moat said it received $12 million in venture capital.
27-year-old Swede Felix Kjellberg, who goes by the name PewDiePie on YouTube, has found himself at the center of a firestorm.
The explosive growth of video in 2016 makes 2017 an important year for video content and as more publishers are tempted to use it, it’s useful to consider the best strategies to maximise its effectiveness.
Apple has announced that with the next update to iOS 10, they will limit the number of times an app owner can pester a user for a rating.
Last week, PageFair released its 2017 Adblock Report, and the news was not good for publishers and advertisers.