As part of our mission to help demystify the marketing technology landscape, we’ve tasked our research team with creating a weekly report that will cover the latest happenings in the world of MarTech. The briefing will include, but not limited to, key rounds of funding, new technologies entering the market, press releases, career moves, and a spotlight on influencers social activity.
Welcome to another edition in our series of weekly MarTech briefings. Here you will find key information from last week including: Highlights from rounds of funding, new technologies entering the market, career moves, and a spotlight on key influencers social activity.
If you have any news from this week that you would like us to consider including in next week’s report, please feel free to get in touch by emailing [email protected].
You can download the full report here and view a quick summary below. To receive updates when the report is available, please sign-up for our daily newsletter here.
Digital growth company Urban Airship has roped in $25 million in Series F funding round led by Foundry Group. The round also saw participation from True Ventures, August Capital, Intel Capital, Verizon Ventures, QuestMark Partners, and Franklin Park Associates. The company is planning to use the new funds to accelerate global sales, marketing, customer success, and product innovation, integrating new customer engagement channels while extending its growth into new industries and markets.
Twitter has acquired the San Francisco-based technology company, Smyte, for an undisclosed amount. Although the terms of the deal were not disclosed, Smyte’s acquisition is Twitter’s first acquisition since buying the consumer mobile startup, Yes, Inc., back in December 2016. With this acquisition, Twitter is planning to integrate Smyte’s technology that includes its backend systems for monitoring and managing reports of abuse, bots, scammers, and many other threats that social networks typically face. Twitter has also announced that Smyte will also wind down its operations with high-profile clients, including Indiegogo, GoFundMe, npm, Musical.ly, TaskRabbit, Meetup, OLX, ThredUp, YouNow, 99 Designs, Carousell, and Zendesk.
San-Francisco based mobile marketing firm, Leanplum, has acquired conversational marketing firm Connecto, thanks to a Series D funding round in November 2017, which earned the company a whopping $47 million. As per Leanplum CEO, Momchil Kyurkchiev, the acquisition will help the company in taking “the next step forward in transforming the relationship between brands and their customers.” Kyurkchiev also stated that Connecto’s acquisition allows Leanplum to help marketers move away and “move from 1-way to 2-way conversations.” As well as execute conversations on more than one channel, and “automate lifecycle campaigns that are not linear but follow different paths on different channels.” He also stated that Leanplum plans on leveraging Connecto’s IP for Natural Language Processing to add a layer of sentiment analysis in automated conversations.
Technology leader ActiveCampaign has recruited Tony Newcome as its new chief technology officer. In his new role, Newcome will be responsible for making changes to the company’s technology strategy, improving infrastructure, and ensuring that the team executes the product roadmap in a timely manner. He brings a wealth of experience with him, having served 15 years in the engineering sector, with a decade in the Martech space. Speaking about his appointment, Newcome said: “Having worked in the Martech space for a majority of my career, I know ActiveCampaign’s approach to augmenting and informing human interaction through intelligent automation has us uniquely positioned to really drive the innovation curve and define what can and will be done with this space. I’m looking forward to scaling the platform to even more small businesses that typically can’t afford the sophisticated technology they need in order to thrive in the fourth industrial revolution.”
The most perfect union: Unlocking the next wave of growth by unifying creativity and analytics https://t.co/S87qMyuJZi via @McKinsey — terrific article, co-authored by my friend (and previous #MarTech keynote speaker) @JasonHeller pic.twitter.com/qIkUprf4VR
— Scott Brinker (@chiefmartec) June 24, 2018
Mind: blown. Heart: captured https://t.co/VSV0m9Y8yP https://t.co/VSV0m9Y8yP via @campaignmag
— LisaGilbert[212] (@lisanlondon) June 22, 2018
This week’s analysis will be published on Monday, next week. Sign up for our newsletter here to get notified.
For feedback and to submit any news to be included in the report, please email [email protected].
