Marketing TechnologyClickZ weekly MarTech briefing: June 25

ClickZ weekly MarTech briefing: June 25

As part of our mission to help demystify the marketing technology landscape, we’ve tasked our research team with creating a weekly report that will cover the latest happenings in the world of MarTech. The briefing will include, but not limited to, key rounds of funding, new technologies entering the market, press releases, career moves, and a spotlight on influencers social activity.

Welcome to another edition in our series of weekly MarTech briefings. Here you will find key information from last week including: Highlights from rounds of funding, new technologies entering the market, career moves, and a spotlight on key influencers social activity.

If you have any news from this week that you would like us to consider including in next week’s report, please feel free to get in touch by emailing sam.lawson@clickz.com.

You can download the full report here and view a quick summary below. To receive updates when the report is available, please sign-up for our daily newsletter here.

Key highlights in MarTech from last week (June 25)

Deals and funding

Portland startup Bumped closes $14 million investment

The Portland-based marketing start up, “Bumped,” has roped in $14.1 million in its first round of funding Canaan Partners. Other investors that participated in the round were Peninsula Ventures, Commerce Ventures, and Oregon Venture Fund. This additional funding has seen an increase of $11.5 million since its seed funding of $2.5 million.

New launches

Google launches AI-powered content recommendations for G Suite customers

Google announced an addition to Quick Access, a machine learning tool that provides appropriate suggestions to the file that’s being edited. The addition is natural language processing (NLP) to the google search function in docs, and slides. A spokesperson from Google said, “We hope these launches mean you spend less time searching for documents and more time working on them.”

Other news

AppNexus acquired by AT&T for a rumored $1.6 billion

American multinational conglomerate holding company, AT&T, has acquired AdTech pioneer AppNexus. The financial details of the transaction remain undisclosed, however sources involved with the deal have revealed that the value of the transaction approximately a whopping $1.6 billion. Speaking about the acquisition, Brian Lesser, CEO of AT&T Advertising and Analytics said: “Ad tech unites real-time analytics and technology with our premium TV and video content. So, we went out and found the strongest player in the space. AppNexus has scale of infrastructure, advanced technology, brand diverse talent. The combination of AT&T advertising & analytics and AppNexus will help deliver a world-class advertising platform that provides brands and publishers a new and innovative way to reach consumers in the marketplace today.”

Career moves

Twitter undergoes reorg, makes former Periscope co-founder head of products

Twitter CEO, Jack Dorsey, announced a major reorg for the social networking service and revealed that Periscope co-founder, Kayvon Beykpour, had been made the head of products for Twitter. Dorsey also confirmed that Mike Moranto has been brought on board to lead Twitter’s engineering team. Dorsey revealed the new hires and the reorg in a tweet which read: “We‘re reorganizing how Twitter is going to work together for the next decade. Sent this note to our team, and sharing with the world, because we want to be more open about how we think and work. This is a small but important step. Experimenting! Let us know what you think.”

Influencer spotlight

This week’s analysis will be published on Monday, next week. Sign up for our newsletter here to get notified.

For feedback and to submit any news to be included in the report, please email sam.lawson@clickz.com.

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