Integrated marketing has become essential, though tougher than ever to perform efficiently as marketing channels evolve and approaches for measuring results mutate.
This week, Augustine joins ClickZ’s roster of Expert columnists, writing the Integrated Marketing column. Here, he’ll discuss best practices and share his insights for integrating and optimizing marketing initiatives.
Check out his inaugural ClickZ column, “Make Digital Work for Your Customers.”
Emotion can be very powerful when trying to reach an audience, and it can be boosted by linking it with the way memory affects human behaviour. How can all of this apply to the demanding mobile audience?
With social media reach and engagement rates having dipped so precipitously over the last year or so, paying to play is the only option for most brands now.
Digital (and in our case search and content) data holds the keys to marketing success.
Time is running out to feature your company in our inaugural Mobile Vendor Reader Survey.