Integrated marketing has become essential, though tougher than ever to perform efficiently as marketing channels evolve and approaches for measuring results mutate.
This week, Augustine joins ClickZ’s roster of Expert columnists, writing the Integrated Marketing column. Here, he’ll discuss best practices and share his insights for integrating and optimizing marketing initiatives.
Check out his inaugural ClickZ column, “Make Digital Work for Your Customers.”
While ad fraud has become part of every marketer’s vocabulary, attribution fraud—the practice of gaming outdated attribution models to justify self-serving means—has ... read more
On Monday, Netflix reported that it added 370,000 new subscribers in the U.S. in the third quarter, 20% more than the 300,000 it ... read more
Snapchat Discover has been a hit with publishers that want access to the popular messaging app’s highly-desirable audience, and some reports even ... read more
Little more than a year ago, Facebook CEO Mark Zuckerberg streamed the first live video from Facebook headquarters. In April of this ... read more