Integrated marketing has become essential, though tougher than ever to perform efficiently as marketing channels evolve and approaches for measuring results mutate.
This week, Augustine joins ClickZ’s roster of Expert columnists, writing the Integrated Marketing column. Here, he’ll discuss best practices and share his insights for integrating and optimizing marketing initiatives.
Check out his inaugural ClickZ column, “Make Digital Work for Your Customers.”
A class action lawsuit against an internet-connected pleasure device highlights the potential pitfalls a growing number of companies will face as they embrace ... read more
Google sparked a small firestorm last week as reports surfaced that its intelligent assistant device Google Home delivered an unsolicited advertisement to unsuspecting owners.
According to Internet Retailer's newly released The Best Digital Marketers in E-Commerce report, Target is the most effective marketer in online retail. So why is it struggling overall?
The rise of YouTube and digital video generally has a lot to do with the rise of the internet and the abundance of digital video content. But YouTube's ascendency is also the result of Google's savvy use of algorithms.