Integrated marketing has become essential, though tougher than ever to perform efficiently as marketing channels evolve and approaches for measuring results mutate.
This week, Augustine joins ClickZ’s roster of Expert columnists, writing the Integrated Marketing column. Here, he’ll discuss best practices and share his insights for integrating and optimizing marketing initiatives.
Check out his inaugural ClickZ column, “Make Digital Work for Your Customers.”
Header bidding is a programmatic technique that allows publishers to offer their inventory through multiple ad exchanges before they serve up ads from their ad server.
YouTube is said to be preparing new non-video features that will allow content creators to interact with their viewers through photos, text posts, links and polls.
Few digital terms are as dirty as clickbait. It's the scourge of the web, and Facebook recently announced a News Feed update aimed at reducing the prevalence of clickbait headlines on its service.
The website of National Public Radio (NPR), npr.org, receives upwards of 30 million unique visitors each month, but as of next Tuesday, ... read more