Dachis Group has pulled off its second acquisition in a month, this one much bigger than the last. The social marketing firm has snatched up Powered Inc, as well as its subsidiaries StepChange Group, Drillteam, and Crayon.
Powered’s business is closely aligned with Dachis’: it helps companies develop and execute marketing and outreach strategies that rely heavily on social media. Since opening in 2006, it has worked for Nike, Frito-Lay, Ernst and Young, Toys “R” Us, T-Mobile, and Target, among others.
Terms of the deal were not disclosed.
In November Dachis acquired Archrival, a social media outreach firm that was also one of the 14 original Facebook “preferred developers.” Dachis inherited that status with the acquisition, and now becomes the largest Facebook Preferred Developer in the world following the acquisition of Powered.
Dachis numbered 150 employees in nine offices following the Archrival acquisition. Powered and its subsidiaries make up a total of 80 employees, with offices in Austin, New York and Portland. Dachis did not previously have a New York presence.
“In our Social Business Customer Engagement practice, clients are asking us to help integrate their social efforts, and coordination becomes crucial,” said Peter Kim, managing director of Dachis, in a written statement. “With Powered’s capabilities and talent, Dachis Group enhances its ability to serve our global clients with a deep and effective offering across the social engagement spectrum.”
According to data gathered for the report,‘Communications Infrastructure: The Backbone of Digital,’ 88% of IT professionals and 61% of marketers ranked their company’s current communication infrastructure as 'cutting-edge' or 'good.'
President Trump's digital savvy isn't limited to social media. As it turns out, the Trump Organization owns thousands of domain names, possibly even more than 10,000.
Silicon Valley loves fancy job titles. It’s just something we do, and software and technology lend themselves to it. But it’s not always helpful.
In an often fragmented workplace, where various departments have varying opinions and goals, it can be challenging to get everyone on the same page and make strategy meetings productive.