Facebook is crowing about brand uptake of its new Pages regime. It says 8 million brands had transitioned to the new design by the end of last week, nine days after it unveiled the features at a marketing conference in New York.
The changes allow corporate, non-profit, political marketers, and others to use a number of design and promotional elements that weren’t previously at their disposal. Among them: cover photos up to 399 pixels in width; support for brand milestones through the Timelines interface; “pinned posts” that let a brand keep updates near the top of the Page; and a paid “reach generator” ad that guarantees an update will be seen by more fans in the news feed.
Facebook shared results for two brands that have used the reach generator. It said beta advertiser Ben & Jerry’s quadrupled its reach to 98 percent of all fans for a 28-day period. And Dr. Pepper used it to reach 83 percent of fans with its “Man’ments” campaign and Sponsored Stories ads. Facebook says this led to a 140 percent lift in people “talking about” the brand.
While digital platforms and their advertisers grapple with digital video challenges, one savvy retailer found a way to capitalize on what would become the second most live-viewed channel in YouTube's history.
We all know that Facebook is a viable source of huge amounts of mobile traffic with relatively cheap CPCs). It’s too good an opportunity to ignore in today’s digital landscape - even if your mobile landing-page experience isn’t up to snuff.
For years now, brands have heard that augmented reality (AR) is one of the next big things, but there's a strong argument to be made that it hasn't quite lived up to the hype. Facebook CEO Mark Zuckerberg, however, believes that AR is a big part of the future.
Only a few days or so into the 2017 season, here are 10 different ways that Major League Baseball teams were using social media around Opening Day last week, and what brands of all shapes and sizes can learn from these teams.