SocialSocial MediaFacebook Ticker to Carry Sponsored Stories

Facebook Ticker to Carry Sponsored Stories

Social context ads get more reach.

Facebook will increase the distribution for Sponsored Stories by allowing them to run in the ticker across the site, ClickZ News has learned. Since the ticker – a lightweight newsfeed seen on the upper right-hand part of Facebook.com – was launched in August, the social context ads had been running only via the app ticker for Facebook games.

In a mid-afternoon email today, Annie Ta, Facebook spokesperson, said, “Starting on Monday, we are continuing to slowly roll out Sponsored Stories in [the] ticker across Facebook. Sponsored Stories help people see more relevant marketing on Facebook and they can be twice as engaging as ads on Facebook.”

The Palo Alto, CA-based digital giant launched Sponsored Stories during January, and the ad units have become an important focus of Facebook’s pitch to agencies, brands, and political marketers.

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