Facebook will increase the distribution for Sponsored Stories by allowing them to run in the ticker across the site, ClickZ News has learned. Since the ticker – a lightweight newsfeed seen on the upper right-hand part of Facebook.com – was launched in August, the social context ads had been running only via the app ticker for Facebook games.
In a mid-afternoon email today, Annie Ta, Facebook spokesperson, said, “Starting on Monday, we are continuing to slowly roll out Sponsored Stories in [the] ticker across Facebook. Sponsored Stories help people see more relevant marketing on Facebook and they can be twice as engaging as ads on Facebook.”
GroupM predicts that global ad spend will top $547 billion next year, up from $524 billion this year. While television will still capture the biggest share of that 12-figure pie (41%), digital's share will grow from 31% to 33%.
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