MarketingAgency SpotlightFormer OMD Exec to Lead New Consulting Division for GroupM

Former OMD Exec to Lead New Consulting Division for GroupM

Media investment management firm GroupM has created a consulting services division to add to its staple of services.

Media investment management firm GroupM has created a consulting services division to add to its staple of services.

The consulting services division will work with customers to build out sustainable marketing and business practices. GroupM’s new division will be led by former chief strategy officer at OMD Ernie Simon.

As president of the division Simon will manage a team of analysts and consultants. Simon comes to GroupM with over 25 years of experience in the field. Prior to his work with the company he served a variety of roles at firms like OMD.

“Ernie’s credentials speak for themselves,” says GroupM North America Chief Executive Kelly Clark.

“He’s a total professional with a great mix of strategic and analytical skills. He also has extensive experience in a wide range of product and service categories, and we are delighted to welcome him back.”

GroupM’s consulting division will offer customers guidance for marketing/media analytics, budget allocation and optimization, portfolio management, business forecasting, return on marketing investment, and target optimization.

GroupM works with its parent company, WPP Media, to assist the firm in its media and business practices. Along with GroupM, WPP Media serves as a parent company to Maxus, MEC, Mediacom, and Mindshare.

Simon’s hire marks GroupM’s second major hire over the past year. Last August, the firm hired Ari Bluman as its chief digital investment officer for North America.

That hire marked GroupM’s second for the month. GroupM also brought forward Rob Norman to lead a newly created digital position. Norman moved from the position after holding the title of GroupM North American chief executive for over 10 years.

Related Articles

Why Tencent's deals with Publicis and WPP are good for global advertisers

Agency Spotlight Why Tencent's deals with Publicis and WPP are good for global advertisers

2y Sophie Loras
Twitter Lands Major Advertising Deal With WPP

Agency Spotlight Twitter Lands Major Advertising Deal With WPP

5y Matt Kapko
Grey Grabs Majority Stake in Germany's Digital Shop k102

Agency Spotlight Grey Grabs Majority Stake in Germany's Digital Shop k102

5y Caitlin Rossman
GroupM Digital Hire Aims for Best Pricing With Group Wide Scale

Agency Spotlight GroupM Digital Hire Aims for Best Pricing With Group Wide Scale

5y Melanie White
New GroupM Chief Digital Officer to Avoid Silo Effect

Agency Spotlight New GroupM Chief Digital Officer to Avoid Silo Effect

5y Kate Kaye
WPP Gobbles Fortune Cookie for Eastern Europe Expansion

Agency Spotlight WPP Gobbles Fortune Cookie for Eastern Europe Expansion

5y Kate Kaye
Agency News: GroupM, Next Digital, Aegis

Agency Spotlight Agency News: GroupM, Next Digital, Aegis

6y Adaline Lau
Possible Worldwide Names Managing Director, Greater China

Agency Spotlight Possible Worldwide Names Managing Director, Greater China

6y Guest