Groupon will offer $1 lunches tomorrow in 25 markets via its GrouponNow app. While the move is clearly designed to get more consumers using the deals service on their smart phones, there’s also holidays goodwill marketing in play.
“In partnership with [hunger relief nonprofit] Feeding America,” a Groupon spokesperson said via an email, “a portion of the proceeds from $1 Lunch Day will help provide half-a-million meals to families in need this holiday season.”
In addition to being the world's largest ecommerce market, China is rapidly establishing itself as a hub for technological innovation around mobile social commerce, omnichannel marketing and virtual reality.
Twitter has announced it will now let any of its users apply for the much sought after blue badge of verification.
Smart brands in China are implementing sophisticated and innovative online and offline strategies to capitalize on the Chinese consumer's mobile-first approach to shopping.