Display Internet advertising budgets saw a rapid growth in the first three quarters of 2013, but with a lion’s share of spend, TV remains the most liked media channel, according to Nielsen.
Advertisers around the globe increasingly allocate more budgets to television and display. Display Internet ad spend increased by more than 32 percent in the first three quarters of 2013, compared to the same period a year before. In comparison, there was an overall drop in other medium types, including radio (1 percent), newspapers (2 percent), magazines (1 percent) and cinema advertising (1 percent).
In spite of display Internet ads’ rapid growth, TV still represents 57 percent of all ad spend, up 4 percent from the same period last year.
Get to know more findings from Nielsen.
Programmatic is taking over the digital advertising world, and at an even faster rate than expected, according to eMarketer, which raised its forecast for programmatic ad spending in the U.S. on the back of growth in mobile and video programmatic buys.
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