The recent activity in the IPO (Facebook, Twitter) and M&A markets (Yahoo – Tumblr, Facebook – WhatsApp) highlight the fact that there is an increasing economic value in social platforms, and sharing has become part of the formula.
Sharing, and social activity in general, is the purest expression of a consumer’s interest and can lead to an abundance of advertising and content opportunities. The amount of digital content people are sharing globally has increased ninefold between 2006 and 2011, to nearly 2 trillion gigabytes, and is predicted to continue growing exponentially.
ClickZ spoke to Kurt Abrahamson, chief executive of ShareThis, to discuss the new “sharing currency” and the implications that this has for brands and marketers. “It’s a great environment for them,” he says. “It gives them new environments to advertise in and there’s a strong ability to monetize.”
See below for the full video interview with Abrahamson. He also speaks about the social platform that has seen the most growth over the past couple of years, and no, it’s not Facebook or Twitter.
As it prepares for a 2017 IPO that could be the largest in the social media space since Facebook went public in 2012, all eyes are on Snapchat.
What would we do without social media?
Facebook isn't just the world's largest social network. In the past two years, it has also become one of the world's most popular online destinations for consuming video content.
If your responsibilities have anything to do with marketing, advertising, PR or social media, you can’t afford to be camera-shy in this day and age.