SocialSocial MediaSXSW 2014: Monetization Opportunities in a Sharing Economy

SXSW 2014: Monetization Opportunities in a Sharing Economy

ClickZ spoke to Kurt Abrahamson, chief executive of ShareThis, to discuss the new "sharing currency" and the implications that this has for brands and marketers.

At a brunch held in Austin, Texas, at this year’s South By Southwest, ShareThis sat down with Nasdaq OMX to discuss the new phenomenon of the “sharing economy.”

The recent activity in the IPO (Facebook, Twitter) and M&A markets (Yahoo – Tumblr, Facebook – WhatsApp) highlight the fact that there is an increasing economic value in social platforms, and sharing has become part of the formula.

Sharing, and social activity in general, is the purest expression of a consumer’s interest and can lead to an abundance of advertising and content opportunities. The amount of digital content people are sharing globally has increased ninefold between 2006 and 2011, to nearly 2 trillion gigabytes, and is predicted to continue growing exponentially.

ClickZ spoke to Kurt Abrahamson, chief executive of ShareThis, to discuss the new “sharing currency” and the implications that this has for brands and marketers. “It’s a great environment for them,” he says. “It gives them new environments to advertise in and there’s a strong ability to monetize.”

See below for the full video interview with Abrahamson. He also speaks about the social platform that has seen the most growth over the past couple of years, and no, it’s not Facebook or Twitter.

Related Articles

How can I tell if my social media strategy is generating results?

Social Media How can I tell if my social media strategy is generating results?

1w Tereza Litsa
Seeing the trees for the forest with paid social

Social & Community Seeing the trees for the forest with paid social

2m Mike O'Brien
Dark social: Why and how should you be tracking it?

Social Dark social: Why and how should you be tracking it?

2m Tereza Litsa
A guide to five Facebook ad types that will reach your marketing objectives

Display Advertising A guide to five Facebook ad types that will reach your marketing objectives

3m Tereza Litsa
Which social media networking sites should brands keep an eye on?

Social Which social media networking sites should brands keep an eye on?

5m Tereza Litsa
How to use Facebook Insights to track the success of your social strategy

Analytics How to use Facebook Insights to track the success of your social strategy

5m Tereza Litsa
Facebook goes after clickbait headlines - five tips to maintain reach

Content Marketing Facebook goes after clickbait headlines - five tips to maintain reach

6m Tereza Litsa
The best Facebook marketing strategies for 2017

Social The best Facebook marketing strategies for 2017

8m Tereza Litsa