StatsAd Industry MetricsTop 50 Advertisers by Media Value in April 2009

Top 50 Advertisers by Media Value in April 2009

Rankings of the top 50 Internet advertisers by media value in April 2009.

The top Internet advertisers by media value. The data are provided by TNS Media Intelligence.

Top 50 Internet Advertisers by Media Value,
April 2009
Position Advertiser Media Value
($000)
Sector
1 Scottrade: online 57,098.0 Fin
2 Sprint: wireless service 41,421.5 Tech
3 Verizon: wireless service 25,004.4 Tech
4 Scottrade Stock Brokerage: consumer services 21,962.2 Fin
5 Sprint: Everything Data Family Plans 15,496.6 Tech
6 AT&T: wireless service 14,689.1 Tech
7 E-Trade Financial: consumer services 13,980.4 Fin
8 American Petroleum Institute: Energy Tomorrow 12,524.5 Misc
9 E-Trade Financial: online 12,314.6 Fin
10 Netflix 11,035.7 M/E
11 Ad Council 10,383.4 Misc
12 TD Ameritrade Holding Corp. 9,907.4 Fin
13 MB Trading Futures Inc. 9,695.5 Fin
14 RadioShack Corp.: online 9,049.9 Ret
15 LowerMyBills.com 8,609.4 Fin
16 ShareBuilder.com 8,605.9 Fin
17 FreeScore.com 8,424.9 Fin
18 Classmates.com 7,937.6 M/E
19 Target.com 7,684.6 Ret
20 Lenovo: Thinkpad 6,261.0 Tech
21 University of Phoenix: online 6,075.6 Edu
22 Kohl’s 6,067.6 Ret
23 VactionsToGo.com 5,386.2 T/H
24 University of Phoenix 5,200.3 Edu
25 Chevrolet Malibu: passenger auto 4,846.7 Auto
26 Best Western International Inc. 4,795.1 T/H
27 Intuit Turbotax: free edition 4,372.4 Fin
28 Nivea For Men: skincare products 4,330.3 CPG
29 LendingTree 4,299.1 Fin
30 Weight Watchers Online 4,274.3 H/F
31 FRS 4,271.8 H/F
32 TD Ameritrade Brokerage: online 4,203.6 Fin
33 Quicken Loans: consumer services 3,622.5 Fin
34 TD Ameritrade Brokerage: consumer services 3,599.0 Fin
35 Classes USA Inc. 3,584.3 Edu
36 Degrees.info 3,532.9 Edu
37 Lawn Doctor 3,498.1 Misc
38 Vonage 3,486.7 Tech
39 Armor All 3,366.0 CPG
40 State Farm Mutual Automobile Insurance 3,288.0 Fin
41 Schering Corp.: Nasonex 3,213.9 H/F
42 Equifax 3,157.6 Fin
43 Hyatt Corp. 3,150.3 T/H
44 The New York Times 3,115.3 M/E
45 CreditCardSearchEngine.com 3,112.9 Fin
46 Progressive Casualty Insurance Co. 2,976.6 Fin
47 Bank of America: consumer checking 2,958.8 Fin
48 Honda Insight Hybrid: passenger auto 2,898.9 Auto
49 GlaxoSmithKline: Boniva 2,888.8 H/F
50 Feeding America 2,848.2 Misc
GRAND TOTAL $428,508
Sectors: Auto – Automotive; Class – Classifieds; CPG – Consumer Package Goods; Date – Online Dating; Edu – Education; Fin – Financial Services; H/F – Health & Fitness; M/E – Media & Entertainment; Misc – Miscellaneous; Ret – Retail; Tech – Technology; T/H – Travel/Hospitality
TNS Media Intelligence logo
View: Top 50 Internet Advertisers in March 2009

Methodology: The chart represents the value of display advertising in both standard and nonstandard ad formats using CPM-based methodology. Media expenditure estimates don’t always take into account special considerations, including publisher discounts, barter agreements, cosponsorship, affiliate relationships, and the like.

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