Top 50 Advertisers by Media Value in February 2009

The top Internet advertisers by media value. The data are provided by TNS Media Intelligence.

Top 50 Internet Advertisers by Media Value,
February 2009
Position Advertiser Media Value
($000)
Sector
1 TD Ameritrade: online 30,662.9 Fin
2 Scottrade: online 28,480.9 Fin
3 Fidelity Brokerage Services: consumer services 17,081.5 Fin
4 TD Ameritrade: consumer services 17,080.7 Fin
5 Classmates.com 11,837.4 M/E
6 Acura TL: passenger auto 9,454.2 Auto
7 Target.com 8,140.1 Ret
8 VactionsToGo.com 7,780.2 T/H
9 FreeScore.com 7,379.4 Fin
10 Investopedia ULC 6,595.6 M/E
11 FindTheRightSchool 6,552.6 Edu
12 Verizon Wireless: consumer service 6,526.3 Tech
13 Quicken Loans: consumer services 6,188.6 Fin
14 Scottrade Stock Brokerage: consumer services 5,993.2 Fin
15 Ford Flex: crossover utility vehicle 5,904.1 Auto
16 Netflix 5,094.7 M/E
17 University of Phoenix: online 4,640.0 Edu
18 Purina FortiFlora 4,341.9 H/F
19 Infinit G: passenger auto 4,287.7 Auto
20 Intuit: TurboTax 4,269.6 Fin
21 ShareBuilder.com 4,223.3 Fin
22 Kikkoman Soy Sauce 3,886.6 CPG
23 ProFlowers 3,667.3 Ret
24 Cruise.com 3,557.9 T/H
25 Cover Girl Outlast 3,427.9 CPG
26 Charles Schwab: consumer services 3,417.7 Fin
27 NBC Universal: “Coraline” 3,317.9 M/E
28 1-800-Flowers.com 3,210.3 Ret
29 Diet Coke and Heart Truth Organization 3,181.0 H/F
30 Dunkin’ Donuts 3,151.4 Ret
31 E-Trade Financial: online 3,122.4 Fin
32 Capital One: Orbitz Visa 3,012.1 Fin
33 E-Trade Financial: consumer services 2,944.8 Fin
34 Teleflora 2,891.9 Ret
35 Fisher Investments Inc.: consumer services 2,871.4 Fin
36 LowerMyBills.com 2,729.3 Fin
37 Pier 1 Imports 2,709.9 Ret
38 Ookisa 2,663.3 CPG
39 Verizon FiOS TV 2,645.4 Tech
40 Cars.com 2,310.9 Auto
41 eBay 2,261.1 Ret
42 Grey Goose 2,260.1 CPG
43 Acai Berries 2,255.0 CPG
44 NHL GameCenter Live 2,105.9 M/E
45 Bank of America: consumer checking 2,045.9 Fin
46 Norwegian Cruise Line 2,039.2 T/H
47 Ad Council 2,005.0 M/E
48 AT&T: wireless service 1,983.1 Tech
49 Kaplan University 1,980.6 Edu
50 Pulte Homes 1,958.4 Ret
GRAND TOTAL $282,129
Sectors: Auto – Automotive; Class – Classifieds; CPG – Consumer Package Goods; Date – Online Dating; Edu – Education; Fin – Financial Services; H/F – Health & Fitness; M/E – Media & Entertainment; Misc – Miscellaneous; Ret – Retail; Tech – Technology; T/H – Travel/Hospitality
TNS Media Intelligence logo
View: Top 50 Internet Advertisers in January 2008

Methodology: The chart represents the value of display advertising in both standard and nonstandard ad formats using CPM-based methodology. Media expenditure estimates don’t always take into account special considerations, including publisher discounts, barter agreements, cosponsorship, affiliate relationships, and the like.

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