Top 50 Advertisers by Media Value in May 2009

The top Internet advertisers by media value in May. The data are provided by TNS Media Intelligence.

Top 50 Internet Advertisers by Media Value,
May 2009
Position Advertiser Media Value
($000)
Sector
1 Sprint: wireless service 54,787.0 Tech
2 Weight Watchers Online 53,555.2 H/F
3 Scottrade: online 45,826.1 Fin
4 FreeScore.com 44,877.6 Fin
5 Verizon: wireless service 38,362.2 Tech
6 FRS 29,948.3 H/F
7 Ad Council 27,588.7 M/E
8 SnorgTees 26,726.6 Ret
9 US Airways 24,528.5 T/H
10 AT&T: wireless service 23,529.6 Tech
11 Scottrade Stock Brokerage: consumer services 21,367.7 Fin
12 E-Trade Financial: consumer services 20,930.0 Fin
13 StubHub 18,227.6 Ret
14 TD Ameritrade: consumer services 17,922.9 Tech
15 Travelocity.com 17,722.0 T/H
16 RadioShack 16,842.5 Ret
17 Military.com 16,709.4 M/E
18 Dairy Farmers of America 15,159.0 CPG
19 E-Trade Financial: online 15,014.2 Fin
20 Chevrolet Malibu: passenger auto 14,408.5 Auto
21 Medifast 13,729.9 H/F
22 State Farm Mutual Automobile Insurance 13,160.0 Fin
23 Lenovo 12,636.2 Ret
24 Superpages.com 12,296.9 M/E
25 American Apparel 12,262.1 Ret
26 University of Phoenix: online 11,748.7 Edu
27 Lawyers.com 11,665.7 Misc
28 PNC Financial Services Group 11,457.6 Fin
29 Wal-Mart 11,455.0 Ret
30 Barix Clinics 11,382.7 H/F
31 Chevrolet Camaro: passenger auto 11,290.3 Auto
32 LowerMyBills.com 10,262.0 Fin
33 American Petroleum Institute: Energy Tomorrow 10,194.6 Misc
34 Chevrolet Corvette: passenger auto 9,907.7 Auto
35 Hentkowski Inc. 9,809.6 Ret
36 Bravo: “The Fashion Show” 9,751.0 M/E
37 Nissan Altima: passenger auto 9,720.4 Auto
38 Verizon: wireless small business service 9,511.1 Tech
39 Netflix 9,373.0 M/E
40 Papa John’s 9,301.2 Ret
41 Honda Insight: passenger auto 8,848.1 Auto
42 ShareBuilder.com 8,811.1 Fin
43 DIRECTV 8,785.9 M/E
44 National Aquarium in Baltimore 8,737.6 M/E
45 Chevrolet: autos and trucks 8,694.6 Auto
46 iContact Corp. 8,521.6 Tech
47 DeVry University 8,122.5 Edu
48 Dell: Studio XPS 13 7,820.9 Ret
49 Classmates.com 7,767.5 Misc
50 Classes USA Inc. 7,608.8 Edu
GRAND TOTAL $848,668
Sectors: Auto – Automotive; Class – Classifieds; CPG – Consumer Package Goods; Date – Online Dating; Edu – Education; Fin – Financial Services; H/F – Health & Fitness; M/E – Media & Entertainment; Misc – Miscellaneous; Ret – Retail; Tech – Technology; T/H – Travel/Hospitality
TNS Media Intelligence logo
View: Top 50 Internet Advertisers in April 2009

Methodology: The chart represents the value of display advertising in both standard and nonstandard ad formats using CPM-based methodology. Media expenditure estimates don’t always take into account special considerations, including publisher discounts, barter agreements, cosponsorship, affiliate relationships, and the like.

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