YouTube Cannes Leaderboard Showcases Year’s Most Popular Video Ads
Right before this year's Cannes Lions, YouTube has released its leaderboard celebrating the most popular global video ads from the last year.
Right before this year's Cannes Lions, YouTube has released its leaderboard celebrating the most popular global video ads from the last year.
Cannes Lions 2015, the world’s biggest annual awards show and festival for professionals in the creative communications industry, is scheduled to start on Sunday, June 21. Ahead of the annual event, YouTube has released their Cannes to Cannes YouTube Ads Leaderboard celebrating the most popular global video ads since last year’s festival.
The YouTube Cannes to Cannes Ads Leaderboard is a list of the top 10 most popular video ads globally from March 2014 to April 2015. The ranking is determined using some of YouTube’s strongest signals of viewer choice – including factors like watch time, views, engagement, and mix of paid/organic views.
According to YouTube, campaigns that included ads on this leaderboard had 1.2X-1.4X more lift in ad recall and brand awareness when compared to their industry benchmark. The brands atop the 2015 Cannes Leaderboard also showed that made for web content won over consumers by leveraging global moments and sharing empowering messages.
Digital marketers who want to join the conversation about these ads can use the hashtag #CannesTopYTAds on social media.