Robin Neifield
Robin is the CEO and cofounder of NetPlus Marketing Inc., a top 50 interactive agency established in 1996 to focus exclusively on online marketing and advertising best practices. Robin brings innovative strategy and a depth and breadth of marketing experience to the agency's practice and management. As one of the industry's pioneers, she is a driving force behind NetPlus Marketing's ongoing success with a diverse and discerning client base that considers online results critical to their business success.
Robin is a frequent speaker at national industry events, including ClickZ, internet.com, OMMA, Ad:Tech, Search Engine Strategies, Online Marketing Summit, and Thunder Lizard conferences and is a sought-after resource for industry and business publications for her insight and advice on such topics as digital strategy, social media marketing, and behavioral targeting. You can follow her on Twitter at @rneifield.
Recent articles by Robin Neifield
Digital Marketing Dilemmas
Ten recommendations for overcoming planning obstacles in your digital approach for 2010.
Nov 18, 2009
The Currently Mythical Unified Device
What happens when we begin to consume all online content, ad impressions, or other digital influences on a single device?
Nov 4, 2009
Interactive Marketing 101: Q&A
Answers to the most common questions from clients just getting started in digital marketing.
Oct 21, 2009
Promoting Open, Flexible, and Empowered Offices
Open floor plans, shared virtual work environments are contributing to business success. Here's how.
Oct 7, 2009
The Opportunity Cost of a Safe Online Strategy
Like a financial portfolio, an online marketing strategy must be diversified and include some risk.
Sep 9, 2009
Retargeting: A Go-To Option?
Retargeting should earn its place in your plan just like other campaign elements. Here are 11 instances when you might want to avoid it.
Aug 26, 2009
Marketing Strategy: Time for Long-Term Thinking
During the economic recession, many businesses put long-term plans for brand building on the back burner. It's time to return them to the front burner.
Aug 12, 2009
Desperately Seeking Personal Brand
Are you a passionate social media practitioner or an ego-driven pretender? Six ways to tell the difference.
Jul 29, 2009
Finding Inspiration for Digital Marketing
In search of ideas that drive results? Here are one dozen ways to help develop game-changing digital campaign ideas.
Jul 15, 2009
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