Robin Neifield
Robin is the CEO and cofounder of NetPlus Marketing Inc., a top 50 interactive agency established in 1996 to focus exclusively on online marketing and advertising best practices. Robin brings innovative strategy and a depth and breadth of marketing experience to the agency's practice and management. As one of the industry's pioneers, she is a driving force behind NetPlus Marketing's ongoing success with a diverse and discerning client base that considers online results critical to their business success.
Robin is a frequent speaker at national industry events, including ClickZ, internet.com, OMMA, Ad:Tech, Search Engine Strategies, Online Marketing Summit, and Thunder Lizard conferences and is a sought-after resource for industry and business publications for her insight and advice on such topics as digital strategy, social media marketing, and behavioral targeting.
Recent articles by Robin Neifield
Dear Client...
Ten recommendations to get the best from your digital agency partner.
Jan 29, 2010
Social Media -- No Casual Undertaking
If you open the social media channel, you have to be ready to keep it open. Start with a plan.
Jan 15, 2010
The Opportunity Cost of a Safe Online Strategy
Like a financial portfolio, an online marketing strategy must be diversified and include some risk.
Dec 30, 2009
Watch Out, the First Step in Marketing Is Now a Doozy
The checklist for starting a digital marketing effort requires far more items than ever before. Consider these additional items.
Dec 16, 2009
Google Is Not a Strategy
If you think the content network on Google means you're reaching the Internet universe, you're mistaken.
Dec 2, 2009
Digital Marketing Dilemmas
Ten recommendations for overcoming planning obstacles in your digital approach for 2010.
Nov 18, 2009
The Currently Mythical Unified Device
What happens when we begin to consume all online content, ad impressions, or other digital influences on a single device?
Nov 4, 2009
Interactive Marketing 101: Q&A
Answers to the most common questions from clients just getting started in digital marketing.
Oct 21, 2009
Promoting Open, Flexible, and Empowered Offices
Open floor plans, shared virtual work environments are contributing to business success. Here's how.
Oct 7, 2009
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