Robin Neifield
Robin is the CEO and cofounder of NetPlus Marketing Inc., a top 50 interactive agency established in 1996 to focus exclusively on online marketing and advertising best practices. Robin brings innovative strategy and a depth and breadth of marketing experience to the agency's practice and management. As one of the industry's pioneers, she is a driving force behind NetPlus Marketing's ongoing success with a diverse and discerning client base that considers online results critical to their business success.
Robin is a frequent speaker at national industry events, including ClickZ, internet.com, OMMA, Ad:Tech, Search Engine Strategies, Online Marketing Summit, and Thunder Lizard conferences and is a sought-after resource for industry and business publications for her insight and advice on such topics as digital strategy, social media marketing, and behavioral targeting. You can follow her on Twitter at @rneifield.
Recent articles by Robin Neifield
Making Smart Trade-Offs in Digital Budgeting
Six factors to consider when managing a digital marketing budget.
Jul 1, 2009
Fighting Human Nature for a Bigger Share of the Search Pie
Microsoft has done a lot of smart things in its launch of Bing, its so-called decision engine. Will it be enough to get people to change their Google search habit?
Jun 17, 2009
Social Media: Seduced by the New?
Is social media just a fad or a legitimate new marketing strategy?
Jun 3, 2009
A New Generation of Marketers Faces New Challenges
Online marketing careers: nine factors to consider in this era of connectedness.
May 20, 2009
Link Love: How to Get It, How to Keep It
Pining for link love? Follow these tips for getting it...and keeping it.
May 6, 2009
Social Media Advice for Brands From a Wal-Mart Elevenmom
Can Wal-Mart guide a conversation with mom bloggers without intruding?
Apr 22, 2009
At the Intersection of Search and Social
Why social media, organic search, and paid search campaigns must be integrated.
Apr 8, 2009
Spring Cleaning Your Online Marketing Strategy
Reviewing online marketing programs only once a year is no longer good enough. Here are eight places to look.
Mar 25, 2009
The Corporate Face on Facebook
Facebook is helping corporations build awareness, provide enhanced customer service, and engage both employees and customers in the online experience. Some quick tips to get you started.
Mar 11, 2009
Behavioral Ad Guidelines: Compliance May Be Challenging
Not sure if your online marketing strategies comply with the FTC's self-regulatory principles? Here are some common-sense tips for protecting customer privacy.
Feb 25, 2009
