Robin Neifield
Robin is the CEO and cofounder of NetPlus Marketing Inc., a top 50 interactive agency established in 1996 to focus exclusively on online marketing and advertising best practices. Robin brings innovative strategy and a depth and breadth of marketing experience to the agency's practice and management. As one of the industry's pioneers, she is a driving force behind NetPlus Marketing's ongoing success with a diverse and discerning client base that considers online results critical to their business success.
Robin is a frequent speaker at national industry events, including ClickZ, internet.com, and Thunder Lizard events and is a sought-after resource for industry and business publications for her insight and advice on such topics as e-mail strategy, SEM, and online advertising response rates.
Recent articles by Robin Neifield
Taking Behavioral Targeting Over the Border - Behavioral profiling in the U.K. doesn't present a language barrier. But how would we translate Japanese profile information to integrate with U.S. databases? Or German or Argentinean? Jun 25, 2008
Why Behavioral Marketers Should Care About Yahoo's Future - As search costs rise, behavioral targeting will likely be a channel that marketers will lean on. Here's why. May 28, 2008
Behavioral Targeting for Slashed Budgets - Your marketing budgets may be getting slashed, but your consumers' budgets have taken a bigger, more personal hit. What does that mean for their behavior? Apr 30, 2008
Spring Cleaning...for Cookies? - Users are still wiping out cookies, leaving marketers the crumbs. Apr 2, 2008
The Next Step for Behavioral Targeting: Social Media? - How behavioral marketing works on one social advertising network that serves 100 million ads a day. Mar 5, 2008
Using Behavioral Targeting to Survive and Thrive in a Weakened Economy - When the pressure's on, behavioral targeting can ensure no marketing dollar is wasted. Feb 6, 2008
A Magic Bullet for Behavioral Targeting Challenges? Think Again - Why common definitions, time, and testing will overcome obstacles to effective behavioral marketing. Jan 23, 2008
Making Your Site Behavioral Targeting Friendly - What makes a good site for behavioral targeting? Jan 9, 2008
Behavioral Marketing: A Look Ahead to 2008 - Ad network Collective Media's CEO offers tips for working with clients to ensure success with behavioral targeting. Dec 26, 2007
Facebook Fallout: Balancing Innovation, Information Use - Following Facebook's controversial ad-targeting program, Beacon, here are six ground rules for advertisers and publishers to adhere to when they conduct business on the Web. Dec 12, 2007
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